Sr. Marketing Manager / B2B Field Sales

Yoda Lifeline Diagnostics; Bengaluru; On-site; INR 1,200,000 - 2,800,000; Full time

Job summary

Yoda Lifeline Diagnostics in Bengaluru is seeking a Sr. Marketing Manager B2B Field Sales to drive growth through field sales, corporate tie-ups and healthcare network development.

The role focuses on building relationships with hospitals, clinics and corporates, generating new business opportunities, and achieving revenue targets through field activities and strategic partnerships.

Qualifications

• MBA/PGDM in Marketing or related field required.
• 5+ years of experience in B2B field sales, preferably in healthcare diagnostics or hospitals.
• Strong client acquisition, corporate tie-ups, institutional sales and relationship management skills.
• Excellent communication, negotiation and presentation abilities.

Responsibilities

• Develop and execute B2B sales and marketing strategies to hit targets.
• Identify and acquire hospitals, clinics, corporates, diagnostic centers, pharmacies and healthcare institutions.
• Generate leads through field visits, networking, referrals and market research.
• Build and maintain relationships with key decision-makers and institutional clients.
• Coordinate with internal teams and manage commercial proposals, pricing and contracts.
• Achieve monthly, quarterly and annual sales targets and track pipeline.

Skills

B2B sales

Field sales

Client acquisition

Relationship management

Negotiation

Education

MBA/PGDM in Marketing or related field

Job description

Job Description Sr. Marketing Manager B2B Field Sales - Only Males

Position: Sr. Marketing Manager B2B Field Sales
Department: Sales & Marketing
Industry: Healthcare / Diagnostics
Location: Bangalore
Employment Type: Full-Time

Job Summary

We are looking for an experienced and result-oriented Sr. Marketing Manager B2B Field Sales to drive business growth through B2B sales, corporate tie-ups, institutional partnerships, and healthcare network development. The role involves building strong client relationships, generating new business opportunities, and achieving revenue targets through field sales.

Key Responsibilities

• Develop and execute B2B sales and marketing strategies to achieve business and revenue targets.
• Identify and acquire new clients including hospitals, clinics, corporate organizations, diagnostic centers, pharmacies, and healthcare institutions.
• Generate leads through field visits, networking, referrals, and market research.
• Build and maintain strong relationships with key decision-makers and institutional clients.
• Conduct regular client visits, presentations, product/service demonstrations, and business meetings.
• Develop and manage corporate tie-ups, referral partnerships, and institutional contracts.
• Achieve monthly, quarterly, and annual sales targets.
• Prepare commercial proposals, quotations, and negotiate pricing and agreements.
• Monitor market trends, competitor activities, pricing, and customer requirements.
• Coordinate with Operations, Laboratory, Customer Service, and other internal teams to ensure smooth service delivery.
• Track sales pipeline, follow-ups, conversions, collections, and revenue through regular MIS reporting.
• Manage and mentor the field sales/marketing team to improve productivity and business performance.
• Identify opportunities for expansion into new territories, customer segments, and healthcare networks.

Candidate Requirements

• Qualification: MBA/PGDM in Marketing, Sales, Business Administration, or a related field preferred.
• Experience: 5+ years of experience in B2B field sales/business development, preferably in healthcare, diagnostics, hospitals, or pharmaceuticals.
• Strong experience in client acquisition, corporate tie-ups, institutional sales, and relationship management.
• Excellent communication, negotiation, presentation, and interpersonal skills.
• Strong networking and field-sales capabilities.
• Target-oriented with good business development and analytical skills.
• Willingness to travel extensively within Hyderabad and nearby markets.

Key Performance Indicators (KPIs)

• New client acquisition
• Revenue and sales target achievement
• Corporate/institutional tie-ups
• Lead-to-conversion ratio
• Client retention and relationship development
• Sales pipeline and field visit productivity
• Collection and payment follow-up
• Territory/business growth