Growth Lead

Packt Publishing Limited; India; On-site; INR 893,000 - 1,786,000; Full time

Benefits offered by this job

Bonus scheme

5 day working week

25 days annual holiday

Flexible hours in India

Training programs and Certification

Group Medical Insurance

Wellness initiatives

Job summary

Packt Publishing Limited is seeking a Growth Lead for its Cybersecurity portfolio, focusing on B2C growth, lifecycle marketing, and partnerships to drive awareness, acquisition, and revenue. You will own initiatives with communities, influencers, and industry experts, reporting to the Cybersecurity Portfolio Director.

Remote-first role based in India with flexible schedules and opportunities to scale the vertical through performance-driven campaigns and strategic partnerships.

Qualifications

• 4+ years of experience in Growth Marketing, Digital Marketing, Product Marketing, Product Growth, or Growth/Product Management.
• Proven success driving customer acquisition, conversion, and commercial growth in a B2C environment.
• Experience with lifecycle marketing, CRM, email marketing, and customer segmentation.
• Strong understanding of conversion rate optimisation, customer journeys, analytics, and experimentation.
• Experience with cybersecurity communities, developer ecosystems, or cybersecurity audiences is highly desirable.
• Strong analytical, commercial, communication, and stakeholder management skills.

Responsibilities

• Develop and execute growth initiatives across cybersecurity portfolio through experimentation and campaigns.
• Engage with cybersecurity communities, practitioners, enterprise security teams, forums, conferences, and influencers to drive awareness and growth.
• Build relationships with cybersecurity professionals, trainers, authors, and organisations for endorsements and partnerships.
• Execute lifecycle campaigns focused on acquisition, onboarding, engagement, and retention.
• Monitor website behaviour and optimize landing pages and funnels using analytics.
• Design and run A/B tests across journeys, pricing, messaging, and channels with KPI tracking.

Skills

Growth Marketing

Digital Marketing

Lifecycle Marketing

CRM & Email Marketing

Analytics & CRO

Stakeholder Management

Cybersecurity audience

Job description

AboutPackt

Packt'smission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses.
For more details, visit www.packtpub.com.

Role Overview

As Growth Lead for the Cybersecurity portfolio, your primaryobjectivewill be driving customer growth and revenue across our cybersecurity products through a combination of B2C growth marketing, lifecycle marketing, conversionoptimisation, community engagement, and strategic partnerships.
Reporting directly to the Cybersecurity PortfolioManager, you will own initiatives that grow awareness, acquisition, conversion, and retention while also strengthening our presence within the cybersecurity ecosystem through communities, influencers, enterprise partners, and industry experts.

WhatYou’llDo:

B2C Growth & Customer AcquisitionResponsibilities:

Develop and execute growth initiatives that increase customer acquisition, product adoption, and revenue across our cybersecurity portfolio through experimentation, lifecycle marketing, conversionoptimisation, and performance-driven campaigns.

Expected Outcome:

Consistent growth in customer acquisition, conversion rates, repeat purchases, and revenue.

Community Outreach & Relationship BuildingResponsibilities:

Engage with cybersecurity communities, practitioners, enterprise security teams, forums, conferences, and influencers to strengthenPackt'spresence andidentifyopportunities that support both product awareness and commercial growth.

Expected Outcome:

Growth in community engagement, strategic partnerships, and qualified acquisition opportunities.

Expert Endorsements & Industry PartnershipsResponsibilities:

Build relationships withrecognisedcybersecurity professionals, trainers, authors, andorganisationsto secure endorsements, partnerships, co-marketing opportunities, and thought leadership.

Expected Outcome:

A steady pipeline of endorsements, collaborations, webinars, and partnership-led growth initiatives.

Email & Lifecycle MarketingResponsibilities:

Execute lifecycle campaigns focused on customer acquisition, onboarding, engagement, and retention while continuing to grow qualified subscriber audiences.

Expected Outcome:

Improved subscriber growth, customer engagement, and repeat purchase rates.

Website & FunnelOptimisationResponsibilities:

Monitor customerbehaviouracross the website andoptimiselanding pages, product pages, and conversion funnels using analytics and experimentation.

Expected Outcome:

Higher visitor-to-customer conversion and improved customer experience.

Growth Experimentation & Performance AnalysisResponsibilities:

Design,prioritise, and execute A/B tests across customer journeys, pricing, messaging, offers, and acquisition channels while tracking key commercial metrics.

Expected Outcome:

A strong experimentation pipeline with measurable improvements across conversion, revenue, retention, and marketing ROI.

Team Structure

• Reports directly to the Cybersecurity Portfolio Director.
• Collaborates closely with Product Management, Editorial, Marketing, CRM, Design, Data, and Sales teams.

Who You Are

• 4+ years of experience in Growth Marketing, Digital Marketing, Product Marketing, Product Growth, or Growth/Product Management.

• Demonstrated success driving customer acquisition, conversion, and commercial growth in a B2C environment.

• Experience with lifecycle marketing, CRM, email marketing, and customer segmentation.

• Strong understanding of conversion rateoptimisation(CRO), customer journeys, analytics, and experimentation.

• Experience working with technical communities, developer ecosystems, or cybersecurity audiences is highly desirable.

• Strong analytical, commercial, communication, and stakeholder management skills.

Success Measures

• Customer acquisition

• Revenue growth

• Conversion rate

• Customer retention and repeat purchases

• Email marketing performance

• Experiment velocity and learning

• Customer lifetime value (LTV)

• Return on Marketing Investment (ROMI)

Role Positioning

This role balances commercial B2C growth with strategic B2B ecosystem engagement. The primary mission is to drive customer acquisition, conversion, retention, and revenue, whileleveragingcybersecurity communities, influencers, authors, enterprise relationships, and partnerships as strategic growth channels that build trust and accelerate commercial outcomes.

What We Offer

• A strategic leadership role in shapingthe event product’sgrowth trajectory from day one

• Opportunity tooperatewith autonomy while building a vertical inside a trusted brand

• High-visibility work in an editorially credible and product-first environment

• Remote-first work culture with flexibility to own your schedule

• Opportunity to grow into a senior marketing or business leadership position as the vertical scales

Why Work atPackt

We are a global and remote-first business with most of our team based in India and the UK.We recognize how important our people are and acknowledge and support the things that are important to them.Our culture is open and informal and based around learning. We love sharing ideas and we want everyone to feel that they have an input into how the business works. We are a fun place to work but with a focus on performance and personal development providing opportunities for personal growth and career progression.

We try to achieve this by:

• Ensuring a positive working environment for all team members, supportive of flexible and remote work.

• Supporting individual development through growth opportunities and internal mobility.

• Encouraging social collaboration within teams and communities andknowledge-sharing.

• Fostering a culture that supports a healthy work-life balance.

We focus on the full employee experience. Weseekto achieve this by:

• Providinga broad range of benefits and initiatives.

• Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility.

• Celebrating success stories and encouraging peer-to-peer recognition.

• Fostering a culture of self-development.

• Providing a work environment where the best idea wins, and challenges are encouraged.

Benefits:

You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us.

• Bonus scheme

• 5 day working week

• 25 daysannual holiday (plus bank holidays)

• Flexible hours: choose how, when, and where you work within India

• Training programs and Certification

• Group Medical Insurance

• Wellness initiatives

Salary Range - INR 80K-160K fixed pay per month (skills and/or experience dependent)