Sr. Manager - Marketing & Communication

IMS UNISON UNIVERSITY; Dehradun; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

IMS Unison University, Dehradun, seeks a Sr. Manager – Marketing & Communication to lead branding, student outreach, and stakeholder engagement.

This full-time, on-site role develops and executes integrated marketing campaigns, oversees digital and offline channels, and maintains consistent brand messaging across platforms. The ideal candidate has an MBA in Marketing or Communications with 5–8 years in education marketing, strong analytics, and experience coordinating campaigns, events, and

Qualifications

• MBA in Marketing/Communications from a reputed institution.
• 5–8 years in progressive marketing roles in the education sector or a similar sector.
• Proficient in GA, Meta Ads, CRM, CMS and email automation.
• Strong analytical skills to interpret campaign data and optimize strategies.
• Clear, impactful messaging for diverse audiences.
• Experience coordinating cross-channel campaigns across digital and print.
• Ability to collaborate with cross-functional teams and external partners.

Responsibilities

• Lead development and execution of marketing and communication strategies.
• Plan and manage integrated campaigns across digital and offline channels.
• Review marketing collateral and coordinate events/outreach.
• Monitor campaign performance and ensure timely delivery.
• Manage external agencies and vendors; provide strategic inputs to leadership.

Skills

Analytical skills

Cross-functional collaboration

Strategic communications

Education

MBA in Marketing / Communications

Tools

Google Analytics

Meta Ads Manager

CRM platforms

CMS

Email automation tools

Job description

Company Description

IMS Unison University, Dehradun is one of the top-ranked Private Universities in India, known for excellence in education and research in various disciplines. Situated in Dehradun amidst the picturesque foothills of the Shivalik range, the campus offers a conducive environment for higher education. Our Centres of Excellence span across the following Schools, offering a rich, multidisciplinary academic environment:

• School of Management
• School of Computer Applications
• School of Law
• School of Media, Communication & Design
• School of Liberal Arts
• School of Hospitality Management

Role Description

The Sr. Manager – Marketing & Communication will lead the development and execution of marketing and communication strategies to enhance IMS Unison University’s brand visibility, student outreach, and stakeholder engagement. This full-time on-site role, based in Dehradun, involves planning and managing integrated marketing campaigns, overseeing digital and offline communication channels, and maintaining consistent brand messaging across all platforms. Day-to-day responsibilities include creating and reviewing marketing collateral and coordinating events and outreach initiatives with internal departments. The role also includes monitoring campaign performance, ensuring timely project delivery, managing external agencies or vendors, and providing strategic inputs to senior leadership on brand positioning and communication plans.

Qualifications

• MBA in Marketing / Communications or equivalent from a reputed Institution.
• Minimum 5-8 years in progressive marketing roles in the education sector or a similar sector.
• Proficient in Google Analytics, Meta Ads Manager, CRM platforms, CMS, and email automation tools
• Strong analytical skills to interpret campaign data, measure impact, and optimize strategies based on insights.
• Strong skills in Communication and Strategic Communications to develop clear, impactful, and consistent messaging for diverse audiences.
• Experience in Marketing Communications, including planning and executing integrated campaigns across digital, print, and social media channels.
• Ability to collaborate with cross-functional teams, manage external partners, and work effectively in a fast-paced, on-site environment.

Compensation

Salary will be amongst the best in the industry and shall not be a constraint for deserving candidates.