Brand Manager

UPES; New Delhi; On-site; INR 1,400,000 - 2,400,000; Full time

Job summary

UPES, a top-ranked private university based in Dehradun, invites applications for a Brand Marketing role. The candidate will plan, execute and manage integrated campaigns across digital, social, print, events, and offline channels to raise brand awareness and drive admissions.

The preferred profile includes 4–7 years in Brand/Integrated Marketing or Marketing Communications, plus an MBA/PGDM in Marketing. Strong digital skills, stakeholder management, and clear communication are essential.

Qualifications

• 4–7 years of experience in Brand Marketing, Integrated Marketing, or Marketing Communications.
• MBA/PGDM in Marketing or related discipline.
• Strong understanding of digital marketing, campaign management, branding, and consumer insights.
• Excellent project management, stakeholder management, and communication skills.

Responsibilities

• Plan, execute, and manage integrated brand marketing campaigns across digital, social media, print, events.
• Ensure consistency in brand messaging, visual identity and communication across all touchpoints.
• Work closely with Sales, Product, Admissions, Creative, Digital Marketing, and external agencies.
• Conduct market research and monitor trends to identify opportunities and optimise brand strategies.
• Manage campaign budgets, track spend and ensure on-time delivery with cost efficiency.
• Coordinate with agencies for planning, content development, media execution and performance tracking.
• Monitor campaign performance, prepare reports, and recommend ROI improvements.
• Support planning and execution of brand events, partnerships, sponsorships, and activations.
• Ensure all materials adhere to brand standards and regulatory guidelines.
• Stay updated on marketing trends, tools and best practices.

Job description

UPES is a top-ranked, UGC-recognised, private university based in Dehradun, Uttarakhand. As per the National Institutional Ranking Framework (NIRF) 2025, the Ministry of Education, Government of India, UPES has been ranked 45 among universities, with a rank of 18 in Law, 36 in Management, and a rank of 43 in Engineering.

We're proud to be recognised as a Great Place to Work, and we believe culture fit is just as important as skill fit. We'd encourage you to explore the links below to get a feel for our people, our work, and the stories that make us who we are:

Key Responsibilities:

• Plan, execute, and manage integrated brand marketing campaigns across digital, social media, print, events, and offline channels to enhance brand awareness and drive business objectives.
• Ensure consistency in brand messaging, visual identity, and communication across all marketing touchpoints in line with the brand guidelines.
• Work closely with cross-functional teams including Sales, Product, Admissions, Creative, Digital Marketing, and external agencies to develop and execute impactful marketing initiatives.
• Conduct market research and monitor competitor activities, industry trends, and consumer behaviour to identify opportunities and optimise brand strategies.
• Manage campaign budgets, track marketing spend and ensure timely delivery of projects while maintaining quality and cost efficiency.
• Coordinate with creative and media agencies for campaign planning, content development, media execution, and performance tracking.
• Monitor and analyze campaign performance using relevant marketing metrics, prepare reports, and recommend optimisation strategies to improve ROI.
• Support the planning and execution of brand events, partnerships, sponsorships, and activation programs to strengthen brand visibility and engagement.
• Ensure all marketing materials and communications adhere to brand standards and regulatory guidelines.
• Stay updated on emerging marketing trends, tools, and best practices to continuously enhance brand performance and customer engagement.

Preferred Candidate Profile:

• 4–7 years of experience in Brand Marketing, Integrated Marketing, or Marketing Communications.
• MBA/PGDM in Marketing or a related discipline.
• Strong understanding of digital marketing, campaign management, branding, and consumer insights.
• Excellent project management, stakeholder management, and communication skills.
• Experience in the education sector will be an added advantage.