Sr Manager - Global University Partnerships

Edufund; Pune District; Hybrid; INR 1,500,000 - 1,900,000; Full time

Job summary

EduFund is seeking a mid-senior marketing professional in a hybrid role focused on global university admissions and marketing for UG and PG programs. The role blends brand marketing and B2B institutional partnerships, aimed at growing university partnerships and delivering for existing clients.

The ideal candidate has a strong network across Indian schools, colleges, and study abroad ecosystems and has worked in education marketing, student recruitment, or admissions partnerships.

Qualifications

• 6-8 years of experience in university marketing, admissions, or student recruitment.
• Experience in education marketing agencies, universities, or EdTech platforms preferred.
• Proven track record building institutional networks (schools, colleges, counsellors).
• Strong understanding of Indian student journey for domestic and international education.
• Hands-on experience with campaign management, client servicing, and partner relations.
• Excellent communication, negotiation, and stakeholder management skills.
• Data-driven mindset with ability to derive actionable insights from performance reports.

Responsibilities

• Lead campaign delivery for partner universities across India; ensure alignment with goals and targets.
• Act as main point of contact for client universities; ensure satisfaction, retention and upsell.
• Build and manage annual campaign calendars, webinars, influencer tie-ups, activations, and digital marketing.
• Analyze campaign metrics; share performance reports and suggest optimization strategies.
• Develop and manage partnerships with schools, counsellors, and education consultants for outreach.
• Negotiate co-branded activities with institutional partners; workshops, fairs and student sessions.
• Own expansion strategy for EduFund's domestic network in Tier 1 and Tier 2 markets.
• Collaborate with marketing, design and content teams for execution; ensure strong brand voice.

Job description

Job Summary

We re looking for a mid-senior marketing professional with hands-on experience in global university admissions and marketing for UG and PG programs. This is a hybrid role blending brand marketing and B2B institutional partnerships, focused on growing EduFund s university partnerships and ensuring delivery excellence for existing clients.

The ideal candidate will come with a strong network across Indian schools, colleges, and study abroad ecosystems and have previously worked in education marketing, student recruitment, or admissions partnerships.

Key Responsibilities

1. University Client Success & Campaign Delivery

• Lead campaign delivery for partner universities across India; ensure alignment with marketing goals and lead targets.
• Act as the main point of contact for client universities, ensuring satisfaction, retention, and upsell opportunities.
• Build and manage annual campaign calendars, webinars, influencer tie-ups, on-ground activations, content collaborations, and digital marketing initiatives.
• Analyze campaign metrics, share performance reports, and proactively suggest optimization strategies.

2. Domestic Partnerships (B2B / Institutional)

• Develop and manage partnerships with schools, colleges, counsellors, and education consultants to create outreach pipelines for partner universities.
• Negotiate co-branded activities with key institutional partners - workshops, fairs, and student sessions.
• Own the expansion strategy for EduFund s domestic network in Tier 1 and Tier 2 markets.

3. Marketing & Brand Collaboration

• Work closely with the marketing team to conceptualize and execute campaigns for university partners.
• Support creative development, student communication strategy, and influencer/PR initiatives for higher-ed brands.
• Ensure consistent brand voice and storytelling for each partner across touchpoints.

4. Strategic Growth & Internal Collaboration

• Work with business leadership to identify new university acquisition opportunities.
• Collaborate with EduFund s performance marketing, design, and content teams for execution.
• Contribute insights from campaigns to improve EduFund s overall B2B2C education marketing model.

Ideal Candidate Profile

• 6-8 years of experience in university marketing, admissions, or student recruitment roles.
• Prior experience in education marketing agencies, universities, or EdTech platforms preferred.
• Proven track record in building institutional networks (schools, colleges, counsellors).
• Strong understanding of Indian student journey for both domestic and international education.
• Hands-on experience with campaign management, client servicing, and partner relations.
• Excellent communication, negotiation, and stakeholder management skills.
• Data-driven mindset with ability to derive actionable insights from performance reports.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.