Manager - Brand

XED Institute Of Management; Mumbai; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

XED Institute Of Management in Mumbai is seeking a senior marketing professional to own brand positioning across Enterprise Business and Public Programs, ensuring premium quality across markets and touchpoints. You will develop marketing collateral, write and review content, and support digital campaigns.

The role requires a Master’s degree in Marketing or related field and 5-8 years in brand management, with experience in Canva, Mailchimp, Brevo, and SurveyMonkey.

Qualifications

• Master's degree in Marketing, Communications, Mass Media or a related field.
• 5-8 years of experience in brand management, marketing communications, content marketing, or related roles.
• Experience in developing marketing collateral, content, digital campaigns, and event execution.
• Proficiency in design, email marketing, and survey tools such as Canva, Mailchimp, Brevo and SurveyMonkey.
• Strong written and verbal communication skills with the ability to create content for professional and executive audiences.
• Experience in executive education, higher education, professional services, consulting or other premium B2B or B2C sectors will be preferred.

Responsibilities

• Own and execute XEDs brand positioning across Enterprise Business and Public Programs channels, ensuring consistency and premium quality across all markets and touchpoints.
• Develop and manage high-quality marketing collateral including program brochures, presentations, advertising creatives, videos, landing page assets, and event materials in adherence to university partner brand guidelines.
• Write, edit, and review brand content for campaigns, social media, websites, email communications, event collateral, and marketing materials.
• Support planning and execution of digital marketing campaigns across LinkedIn, Meta, email, and web channels to drive engagement, lead generation, and brand visibility.
• Act as the custodian of XED and university partner brand guidelines, ensuring compliance across all communications, creative assets, and external representations.
• Conceptualize, plan, and execute executive-level events, roundtables, masterclasses, webinars, and partner engagements across India, UAE, KSA and the USA.
• Manage end-to-end event execution including vendor selection, venue coordination, branding, merchandising, logistics, AV requirements, and post-event evaluation.
• Operate and manage marketing tools such as Canva Pro, Mailchimp, Brevo, SurveyMonkey and other digital platforms required for campaign execution.
• Collaborate with internal stakeholders, external agencies, vendors, and university partners to deliver integrated marketing initiatives.
• Contribute to the branding and user experience of XEDs website and digital properties by providing creative direction and content inputs.
• Monitor market trends, competitor activities, customer insights, and emerging brand practices to strengthen XEDs market positioning.
• Track and analyze campaign and brand performance metrics and recommend improvements to maximize effectiveness and ROI.

Skills

Brand management

Marketing communications

Content marketing

Event execution

Education

Master's degree in Marketing/Communications

Tools

Canva

Mailchimp

Brevo

SurveyMonkey

Job description

Role & responsibilities:

• Own and execute XEDs brand positioning across Enterprise Business and Public Programs channels, ensuring consistency and premium quality across all markets and touchpoints.
• Develop and manage high-quality marketing collateral including program brochures, presentations, advertising creatives, videos, landing page assets, and event materials in adherence to university partner brand guidelines.
• Write, edit, and review brand content for campaigns, social media, websites, email communications, event collateral, and marketing materials.
• Support planning and execution of digital marketing campaigns across LinkedIn, Meta, email, and web channels to drive engagement, lead generation, and brand visibility.
• Act as the custodian of XED and university partner brand guidelines, ensuring compliance across all communications, creative assets, and external representations.
• Conceptualize, plan, and execute executive-level events, roundtables, masterclasses, webinars, and partner engagements across India, UAE, KSA and the USA.
• Manage end-to-end event execution including vendor selection, venue coordination, branding, merchandising, logistics, AV requirements, and post-event evaluation.
• Operate and manage marketing tools such as Canva Pro, Mailchimp, Brevo, SurveyMonkey and other digital platforms required for campaign execution.
• Collaborate with internal stakeholders, external agencies, vendors, and university partners to deliver integrated marketing initiatives.
• Contribute to the branding and user experience of XEDs website and digital properties by providing creative direction and content inputs.
• Monitor market trends, competitor activities, customer insights, and emerging brand practices to strengthen XEDs market positioning.
• Track and analyze campaign and brand performance metrics and recommend improvements to maximize effectiveness and ROI.

Preferred candidate profile:

• Master's degree in Marketing, Communications, Mass Media or a related field.
• 5-8 years of experience in brand management, marketing communications, content marketing, or related roles.
• Experience in developing marketing collateral, content, digital campaigns, and event execution.
• Proficiency in design, email marketing, and survey tools such as Canva, Mailchimp, Brevo and SurveyMonkey.
• Strong written and verbal communication skills with the ability to create content for professional and executive audiences.
• Experience in executive education, higher education, professional services, consulting or other premium B2B or B2C sectors will be preferred.