Sr. Manager– Communications, Mumbai

Ground Zero; Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Ground Zero is seeking a Sr. Manager– Communications in Mumbai with 10+ years of experience and mandatory social sector exposure. You will craft content across formats, manage social media, and translate field work into impactful narratives for diverse audiences.

You will lead design and storytelling efforts, collaborate with programme teams, and drive digital presence through social channels and websites. Expect field visits and deadline-driven content production.

Qualifications

• Experience in the social sector is mandatory.
• Hands-on communications professional with content across formats.
• Experience with field storytelling and capturing narratives.

Responsibilities

• Create social media creatives, reports, brochures, and donor materials aligning with brand identity.
• Manage daily social channels, write captions, schedule content, and track performance.
• Update websites with programme stories and event updates; ensure timely publication.
• Visit field sites to collect stories, visuals, and quotes for narratives.
• Collaborate across teams to plan campaigns and ensure timely outputs.

Skills

Content creation

Social media management

Video editing

Writing across formats

Project management

Storytelling

Adaptability

Education

Bachelor's or Master's degree in Communications/Journalism/Marketing

Tools

Canva

Adobe Photoshop

Adobe Illustrator

Google Analytics

CMS

Job description

Role: Sr. Manager– Communications, Mumbai

Experience: 10+ years

Note: Experience in the social sector is mandatory.

About the Role:

We are looking for a hands‑on communications professional to create and manage content across formats including writing, design, and storytelling. The role focuses on managing social media, producing visual and written content, and capturing field stories to build a strong and engaging digital presence. You will work closely with programme teams to translate on‑ground work into impactful narratives for diverse audiences.

Key Responsibilities:

1. Design & Visual Communication

• Create social media creatives, campaign materials, and event collaterals using Canva aligned with brand identity
• Support design of reports, brochures, presentations, and donor materials
• Use Adobe Illustrator/Photoshop for advanced design needs when required
• Edit short videos and reels capturing field impact and storytelling moments
• Maintain visual consistency across all communication outputs
• Manage communications calendar and ensure timely content delivery

2. Social Media & Digital Presence

• Own day-to-day management of social media platforms (Instagram, LinkedIn, YouTube, X)
• Plan and schedule content, write captions, and engage with audiences
• Track performance metrics and basic analytics to improve content strategy
• Stay updated on digital trends and integrate relevant practices
• Ensure alignment of tone, voice, and messaging across platforms

3. Website & Digital Content Management

• Update and maintain website content across programmes, events, and reports
• Coordinate with teams to ensure timely publication of updates and stories

4. Storytelling & Field Content

• Visit field locations to collect stories, visuals, and insights
• Develop case studies, quotes, and narrative content from field engagement
• Maintain a structured repository of stories, images, and content assets
• Write across formats: captions, articles, newsletters, donor updates, and scripts
• Support and execute communication campaigns and advocacy initiatives
• Capture real‑time content during events and field activities
• Collaborate with cross‑functional teams for integrated storytelling
• Support planning, coordination, and timely execution of communication outputs

Required Skills & Experience:

• 6– 8 years of experience in communications, content creation, digital marketing, or related fields.
• Proficiency in Canva (mandatory); working knowledge of Adobe Photoshop and Illustrator.
• Experience managing social media platforms and content calendars.
• Ability to create and edit short‑form videos and reels.
• Strong writing skills across formats and audience types.
• Basic understanding of Google Analytics (Google Ads is a plus).
• Experience managing or updating websites (CMS preferred).
• Strong organisational skills and ability to handle multiple deadlines.

Education:

Bachelor's or Master's degree in Communications, Journalism, Marketing, or related field

Additional Requirements:

• Willingness to travel for field visits (within Mumbai and occasionally across Maharashtra)
• Strong ownership mindset, attention to detail, and ability to work independently
• Comfortable working in ambiguous, evolving environments