Sr. Lifecycle Manager

DoubleTick; Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

DoubleTick is seeking a Sr. Lifecycle Manager to drive engagement, retention, and revenue across the customer journey. You will manage multi-channel campaigns, re-engage dormant leads, and maximize conversions through strategic communication with customers.

The role requires 2–3 years in customer lifecycle marketing, with hands-on CRM and email tools, and strong analytical, collaboration, and project-management skills. Competitive compensation offered.

Qualifications

• 2–3 years of experience in Customer Lifecycle Marketing, CRM Marketing, Email Marketing, or Customer Engagement.
• Hands-on experience with CRM platforms and email marketing tools.
• Strong understanding of customer segmentation, lifecycle marketing, retention, and re-engagement strategies.
• Experience executing email campaigns, promotional campaigns, and customer communication initiatives.
• Familiarity with marketing automation workflows is preferred.
• Strong analytical, communication, and project management skills.

Responsibilities

• Own and manage the complete customer lifecycle, from onboarding to engagement, retention, and reactivation.
• Plan and execute email marketing campaigns for existing customers and inactive leads.
• Build and manage customer re-engagement campaigns to reactivate dormant leads and customers.
• Create and execute promotional campaigns, offers, and customer communication strategies to maximize conversions.
• Collaborate with Marketing and Sales teams to increase revenue from the existing customer database.
• Manage lifecycle marketing workflows through CRM and marketing automation tools.
• Ensure timely communication with customers through Email, LinkedIn, WhatsApp, and other channels.

Skills

Customer lifecycle marketing

CRM marketing

Email marketing

Customer engagement

Marketing automation

Data analysis

Project management

Communication skills

Lifecycle campaign execution

Education

Bachelor's degree in Marketing or Business Administration

Tools

CRM platforms

Email marketing tools

Job description

DoubleTick is a mobile-first conversational CRM built on the official WhatsApp Business API, designed to unlock WhatsApp-led sales, marketing, and customer engagement at scale. It enables businesses to manage conversations through a centralized team inbox, automate workflows with chatbots and bot studio, and drive growth via bulk broadcasting and analytics. With features like WhatsApp Calling, commerce & cataloguing, and role-based access, DoubleTick helps teams streamline operations and improve conversion efficiency.

Backed by Info Edge Ventures and BeeNext, the platform serves 10,000+ businesses across India and UAE in 100+ industries. Leading brands such as MakeMyTrip, Royal Enfield, CoinDCX, Tarun Tahiliani, Times Media, GRT Jewellers, Malabar Gold and Diamonds, Jaro Education, Sabyasachi, and DarGlobal trust DoubleTick to power their customer conversations. For more details, check out our website: https://doubletick.io

About the Role

We are looking for a Sr. Lifecycle Manager with 2–3 years of experience in Customer Lifecycle Marketing, CRM Marketing, or Customer Engagement. The ideal candidate will be responsible for driving customer engagement, retention, and revenue growth by managing the entire customer lifecycle. This role involves executing multi-channel lifecycle campaigns, re‑engaging existing customers and inactive leads, maximizing conversions from the current customer base, and ensuring consistent customer communication across digital touchpoints.

Key Responsibilities

• Own and manage the complete customer lifecycle, from onboarding to engagement, retention, and reactivation.
• Plan and execute email marketing campaigns for existing customers and inactive leads.
• Build and manage customer re‑engagement campaigns to reactivate dormant leads and customers.
• Create and execute promotional campaigns, offers, and customer communication strategies to maximize conversions.
• Collaborate with the Marketing and Sales teams to increase revenue from the existing customer database.
• Manage lifecycle marketing workflows through CRM and marketing automation tools.
• Ensure timely communication with customers through Email, LinkedIn, WhatsApp, and other relevant channels.
• Coordinate with internal teams to publish and promote product updates, offers, events, and announcements across the website, LinkedIn, and other social media platforms.
• Monitor customer engagement metrics and optimize campaigns to improve retention and Customer Lifetime Value (CLV).
• Track campaign performance and prepare reports with actionable insights.
• Continuously identify opportunities to improve the customer journey and overall customer experience.

Requirements

• Min 2–3 years of experience in Customer Lifecycle Marketing, CRM Marketing, Email Marketing, or Customer Engagement.
• Hands‑on experience with CRM platforms and email marketing tools.
• Good understanding of customer segmentation, lifecycle marketing, customer retention, and re‑engagement strategies.
• Experience executing email campaigns, promotional campaigns, and customer communication initiatives.
• Familiarity with marketing automation workflows is preferred.
• Strong analytical, communication, and project management skills.
• Bachelor’s degree in marketing, Business Administration, or a related field.

Key KPIs

• Email campaign performance (Open Rate, CTR, and Conversion Rate).
• Revenue generated from existing customers.
• Customer engagement across email and digital channels.
• Timely execution of lifecycle campaigns and promotions.

Why Work with Us?

• Work on customer engagement strategies for a leading SaaS platform.
• Opportunity to collaborate across Marketing, Sales, and Customer Success.
• Exposure to enterprise lifecycle marketing.
• Fast career growth and learning opportunities.
• Competitive salary with performance incentives.