Lifecycle Marketing Lead

Wati; Chennai District; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A leading conversational growth platform is seeking a Lifecycle Marketing Lead to improve customer engagement and retention. You will map user journeys, optimize workflows, and create campaigns to reduce churn and drive revenue growth. Ideal candidates should have over 4 years of experience in CRM or Lifecycle Marketing and strong skills in data analysis and marketing automation. This role focuses on increasing user activation rates and developing strategies to enhance customer value.

Qualifications

• 4+ years of experience in CRM, Lifecycle, or Retention Marketing.
• Strong understanding of behavioral triggers and customer cohorts.
• Ability to create and analyze marketing workflows.

Responsibilities

• Map the end-to-end user journey, identifying drop-off points.
• Build and optimize email/in-app workflows in HubSpot.
• Develop campaigns to identify at-risk customers.
• Execute upsell and cross-sell campaigns.

Skills

CRM expertise

Lifecycle Marketing

Retention Marketing

Marketing Automation

Data analysis

Copywriting

A/B testing

Tools

HubSpot

Other marketing automation tools

Job description

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth. Trusted and loved by over 16,000 customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice. In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform

The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships

Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

About the Role

We are looking for a Lifecycle Marketing Lead to own the customer journey after signup. Your goal is to increase activation rates, reduce churn, and drive expansion revenue through automated, personalized communication.

Candidates from FMCG/B2C backgrounds with strong experience in segmentation, loyalty, and high-volume customer engagement are welcomed.

What You'll Do

• Journey Mapping: Map the end-to-end user journey, identifying critical drop-off points in the onboarding process and designing interventions to fix them
• Automation: Build and optimize email and in-app workflows in HubSpot to guide users from "Signup" to "Active User" to "Advocate"
• Churn Prevention: Develop "early warning" campaigns that identify at-risk customers based on usage data and re-engage them before they leave
• Drive Expansion: Execute upsell and cross-sell campaigns to grow existing customer value (ARPU), promoting add-ons and new products to the right users at the right time

Requirements

• 4+ years of experience in CRM, Lifecycle, or Retention Marketing
• You understand that the right message sent to the wrong person is spam. You are obsessed with behavioral triggers and customer cohorts
• Strong experience with Marketing Automation platforms (HubSpot experience is a major plus, but we are open to experts in others who can learn quickly)
• You are strategic enough to design the map, but operational enough to build the workflows and analyze the data yourself
• You know how to write compelling copy and set up rigorous A/B tests for subject lines and content to continuously optimize open rates and conversions