Customer Lifecycle Growth & Retention Specialist

NimbusPost; Gurugram District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A tech company in Gurugram seeks a Growth Marketing professional to manage customer lifecycle strategies. The role requires 2-6 years of experience in CRM and retention marketing, with hands-on knowledge in tools like CleverTap and MoEngage. The ideal candidate will design automated customer journeys and execute retention campaigns across multiple channels. A data-driven mindset with experience in analytics tools is essential for optimizing engagement and conversion metrics.

Qualifications

• 2-6 years in CRM / Lifecycle / Retention / Growth Marketing.
• Hands-on experience with marketing automation tools.
• Proven impact on conversion and retention metrics.

Responsibilities

• Own the customer lifecycle from activation to repeat usage.
• Design and execute lifecycle/retention campaigns.
• Build automated journeys for customer engagement.

Skills

CRM marketing

Retention strategies

Email marketing

A/B testing

Segmentation

Analytics

Basic SQL

Excel skills

Tools

CleverTap

MoEngage

WebEngage

GA4

Mixpanel

Appsflyer

Job description

Responsibilities

• Own the customer lifecycle from activation to repeat usage.
• Design and execute lifecycle/retention campaigns across Email, SMS, WhatsApp, RCS, Web and App Push.
• Build automated journeys for onboarding, activation, upsell, and win-back.
• Create behavioural and cohort-based segmentation (RFM, usage, engagement).
• Run A/B tests to improve conversion, engagement, and retention.
• Track performance metrics and optimise continuously.
• Work closely with product, tech ans growth teams.

Requirements

• 2-6 years in CRM / Lifecycle / Retention / Growth Marketing.
• Hands-on experience with CleverTap / MoEngage / WebEngage / Netcore.
• Proven impact on conversion and retention metrics.
• Strong understanding of funnels, experimentation and analytics.
• Execution-focused (not a people-only manager).
• Experience with GA4 Mixpanel, Appsflyer.
• eCommerce / D2C / SaaS / Logistics exposure.
• Basic SQL or strong Excel skills.