Sr. Executive - SEO & AEO

Amura Marketing Technologies

Pune District

On-site

INR 900,000 - 1,500,000

Full time

10 days ago

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Job summary

Amura Marketing Technologies seeks an SEO & AEO Manager to lead the organic growth function across traditional search engines and AI-driven ecosystems. The role combines strategic SEO direction, revenue ownership, and team building in a leadership capacity.

You will manage a growing team, define KRAs, conduct performance reviews, and drive scalable, data-driven SEO programs across multiple client portfolios to deliver measurable business outcomes.

Qualifications

6+ years of hands-on SEO experience.
2–3+ years of team management experience.
Strong technical SEO expertise.
Demonstrated experience tying SEO to revenue outcomes.
Expertise in structured data & AI-search optimization.
Advanced analytical skills (GA4, GSC, GTM, Excel).
Experience managing multi-client portfolios.
Excellent command of English.

Responsibilities

Lead organic growth strategy across client portfolios and AEO initiatives.
Translate business goals into structured organic growth roadmaps.
Drive keyword research, entity mapping and semantic architecture.
Oversee visibility across SERPs, featured snippets, People Also Ask and AI-driven search ecosystems.
Drive organic contribution to pipeline, leads, and revenue KPIs.
Lead technical SEO audits, schema implementation, and AI-readiness.

Skills

Hands-on SEO

Team management

Technical SEO

Revenue linkage

Structured data & AI

GA4

GSC

GTM

Looker Studio

Excel

Multi-client portfolios

English proficiency

Tools

GA4

Google Search Console

GTM

Looker Studio

Excel

Job description

Amura Marketing is a next-generation Martech company delivering end-to-end marketing and sales solutions to leading brands in India.

Our philosophy of “Marketing Engineered” integrates strategy, design, engineering, and technology to build measurable growth systems. We don’t treat SEO as traffic generation — we treat it as revenue infrastructure.

Role Summary

The SEO & AEO Manager will lead Amura’s organic growth function across traditional search engines and emerging AI-driven answer ecosystems.

This is a leadership role combining:

Strategic SEO & AEO direction
Revenue-focused growth ownership
Team building and capability development
Process governance and operational excellence
Advanced analytics and ROI storytelling

You will be responsible for building scalable organic growth systems tied directly to business outcomes — not vanity metrics.

Key Responsibilities

1. Organic Growth & Revenue Ownership (SEO + AEO)

Develop and own integrated SEO and AEO strategies across multiple client portfolios
Translate business goals into structured organic growth roadmaps
Drive keyword research, intent clustering, entity mapping, and semantic architecture
Build strategies for visibility across:
- Traditional SERPs
- Featured snippets
- People Also Ask
- Zero-click results
- AI-powered search ecosystems
Drive organic contribution to pipeline, lead generation, and revenue KPIs

2. Technical & Structured Optimization Leadership

Lead comprehensive technical SEO audits (crawlability, indexation, Core Web Vitals, architecture)
Oversee structured data implementation (FAQ, HowTo, Product, Organization, etc.)
Ensure AI-readiness through:
- Content structuring
- Schema clarity
- Entity optimization
Collaborate closely with development teams to ensure seamless execution
Maintain technical hygiene across client portfolios

3. Team Leadership, Capability Building & Performance Management

Lead, mentor, and scale a team of SEO Executives and Senior Executives
Define KRAs and performance benchmarks for team members
Conduct structured performance reviews and feedback cycles
Identify skill gaps and run upskilling initiatives
Foster a culture of experimentation, accountability, and ownership
Build second-line leadership within the SEO function
Ensure workload balance and efficient task allocation

4. Process Governance & Operational Excellence

Define and enforce SOPs across:
- Keyword research
- Technical audits
- On-page optimization
- Reporting
- Content optimization
Ensure 100% adherence to documentation and reporting standards
Own delivery timelines and proactively mitigate risks
Standardize reporting templates and dashboard frameworks
Improve internal processes for scalability and efficiency

5. Advanced Analytics & Business Impact Reporting

Define and track performance metrics beyond traffic:
- Conversions
- Revenue contribution
- Assisted conversions
- AI visibility metrics
Build structured dashboards using:
- GA4
- Google Search Console
- GTM
- Looker Studio
- Excel/Sheets
Translate organic data into business insights and ROI narratives
Present strategic growth recommendations to clients and leadership

6. Cross-Functional Collaboration & Growth Integration

Work closely with:
- Paid Media Teams
- Content Strategy Teams
- Design & UX
- Tech/Development Teams
Ensure SEO is integrated into:
- Website builds
- Campaign launches
- Product releases
Ensure organic growth supports full-funnel marketing efforts
Stay ahead of algorithm updates and AI-search developments
Identify experimentation opportunities across:
- SERP features
- Structured data
- AI search visibility
Build frameworks for AEO (Answer Engine Optimization)
Educate clients and internal stakeholders on the future of search