Sr Executive – Marketing, Biosimilars – Emerging Markets

Hetero; Hyderabad; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Darwinbox Digital Solutions Pvt. Ltd. is seeking a Marketing professional to support development and execution of biosimilar marketing strategies across Emerging Markets.

You will work with regional VPs, country managers, commercial teams, Medical Affairs, Regulatory Affairs and external partners to create market-adaptable plans and enable biosimilar adoption. The role focuses on translating global strategy into country-specific marketing approaches, developing annual brand plans, launch

Qualifications

• MBA/PGDM in Marketing is strongly preferred.
• 5–8 years pharmaceutical marketing/product-management experience.
• Experience with biologics, biosimilars, oncology, rheumatology, nephrology or other specialty therapies is desirable.
• Experience supporting multiple countries or Emerging Markets is an advantage.

Responsibilities

• Develop marketing strategies for biosimilar brands across Emerging Markets.
• Define product positioning, value proposition, target segments and key communication pillars.
• Translate global strategy into country-level marketing plans.
• Lead cross-functional launch planning for new biosimilars.
• Coordinate launch activities across Commercial, Medical, Regulatory and Supply Chain teams.
• Monitor post-launch performance and adjust plans.
• Create promotional and educational materials with Medical Affairs.
• Provide market insights, competitive intelligence and training materials.
• Support country teams with strategy and campaigns.

Skills

Marketing strategy

Launch planning

Brand management

KOL engagement

Cross-functional teams

Education

MBA/PGDM in Marketing

Job description

2 - 4 Years

PERMANENT

Job Description

Work Location

Head Office

Function

Emerging Markets – BiosimilarsMarketing

Role Purpose

The Marketing role will supportdevelopment and execution of the biosimilar marketing strategy across EmergingMarkets.

The position will work closelywith regional VPs, country managers, commercial teams, Medical Affairs,Regulatory Affairs and external partners to create standardized yetmarket-adaptable marketing strategies for the biosimilar portfolio.

The role will ensure that countryteams receive appropriate product strategy, positioning, competitiveintelligence, launch tools, training materials and marketing support requiredto drive biosimilar adoption.

Key Responsibilities

Portfolio & Brand Strategy

• Develop marketing strategies for assignedbiosimilar brands across Emerging Markets.
• Define product positioning, value proposition,target segments and key communication pillars.
• Translate global/central strategy into practicalcountry-level marketing approaches.
• Develop annual brand plans and strategic marketingpriorities.
• Support lifecycle-management strategies forestablished products.
• Analyze market size, growth, competitor landscape,pricing and market-access dynamics.
• Develop competitor profiles for major originatorbiologics and biosimilars.
• Track new biosimilar launches, regulatorydevelopments and competitive activities.
• Develop market-attractiveness assessments forpotential new products.

Product Launch Planning

• Lead development of cross-functional launch plansfor new biosimilar products.
• Develop launch-readiness checklists covering:
  • Regulatory status.
  • Pricing.
  • Supply.
  • Medical preparation.
  • KOL engagement.
  • Marketing material.
  • Field-force training.
  • Institutional targeting.
• Coordinate launch activities across Commercial,Medical, Regulatory and Supply Chain teams.
• Monitor post-launch performance and recommendcorrective interventions.

Marketing Material Co-Development

• Develop scientifically accurate promotional andeducational materials in collaboration with Medical Affairs.
• Prepare:
  • Product visual aids.
  • Product presentations.
  • Leave-behind materials.
  • Digital content.
  • Product FAQs.
  • Competitive response guides.
  • Launch toolkits.
• Ensure all promotional materials comply withinternal and applicable market requirements.

Country Marketing Support

• Work closely with country managers and localmarketing teams.
• Support adaptation of central marketing strategyfor different markets.
• Conduct regular portfolio/brand discussions withcountry teams.
• Identify markets requiring additional marketingintervention.
• Support campaigns addressing specific commercial orcompetitive challenges.

Sales Team Capability Building

• Develop product and marketing training modules.
• Conduct product-strategy andcompetitive-positioning training with Medical Affairs.
• Support development of field communication andobjection-handling tools.
• Coordinate with SFE to assess effectiveness offield implementation.

KOL & Scientific EngagementSupport

• Coordinate with Medical Affairs regarding KOLmapping and scientific programs.
• Support development of advisory boards, speakerprograms and scientific educational activities within compliancerequirements.
• Assist markets in planning major congress andscientific engagement activities.

Performance Analytics

• Monitor brand performance versus targets and marketpotential.
• Analyze trends by market, region, product andcustomer segment.
• Identify gaps and recommend corrective commercialactions.
• Prepare periodic portfolio performance reports forEmerging Markets leadership.

Eligibility Criteria

Education

• MBA/PGDM in Marketing is strongly preferred.

Experience

• Approximately 5–8 years of pharmaceuticalmarketing/product-management experience.
• Experience managing specialty products stronglypreferred.
• Exposure to biologics, biosimilars, oncology,rheumatology, nephrology or other specialty therapies is desirable.
• Experience supporting multiple countries orinternational/Emerging Markets would be an advantage.

Knowledge & Skills

• Ability to interpret clinical and scientificinformation.
• Strong understanding of pharmaceutical marketing.
• Market and competitor analysis.
• Brand planning.
• Launch management.
• Excellent PowerPoint and presentation capability.
• Strong analytical skills.
• Ability to work with culturally diverse teamsacross different geographies.