Sr Executive Content Writer

RCM Business; Bhilwara; On-site; INR 480,000 - 700,000; Full time

Job summary

RCM Business in Bhilwara, Rajasthan is seeking a Sr. Executive Content Writer.

The role requires 3-5 years of experience in content writing, branding, and digital marketing to craft engaging website, blog, and campaign copy while maintaining the brand voice. The ideal candidate will excel in storytelling, editing, SEO content, and collaborating with Marketing, Design, and Creative teams to deliver integrated campaigns across digital and print platforms, leveraging AI tools for research and

Qualifications

• Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related field.
• 3–5 years of content writing, copywriting, branding, or digital marketing.
• Experience in Retail, FMCG, Consumer Products, Digital Marketing, Advertising Agencies, or E-commerce preferred.
• Excellent English writing, editing, and proofreading.

Responsibilities

• Create engaging content for websites, blogs, brochures, product descriptions, social media, email campaigns, and other marketing materials.
• Develop SEO-friendly content to improve online visibility and customer engagement.
• Maintain consistency in tone, messaging, and brand identity across all communication channels.
• Develop creative campaign concepts, ad copies, taglines, video scripts, and promotional content.
• Research industry trends, competitors, and customer preferences to create relevant content.
• Coordinate with Marketing, Design, and Creative teams to deliver integrated campaigns.
• Utilize AI tools for content research, ideation, drafting, and optimization while ensuring originality.

Skills

English writing

Editing

Proofreading

Copywriting

Storytelling

SEO content

Digital marketing

AI content tools

Time management

Project management

Education

Bachelor's degree (English/Journ/Marketing related)

Job description

Hiring: Sr. Executive Content Writer

Position: Sr. Executive Content Writer
Experience: 3-5 Years

Location: Bhilwara, Rajasthan
Department: Brand Management

Industry Preference: Retail, FMCG, Consumer Products, E-commerce,

Advertising, Digital Marketing

About the Role

We are looking for a creative and detail-oriented English Content Writer to join our Brand Management team. The ideal candidate should have excellent writing skills, a flair for storytelling, and the ability to create engaging content across digital and print platforms. This role requires someone who can develop compelling brand communication, marketing content, and campaign copy while maintaining consistency in the brand voice.

Key Responsibilities

Content Creation

• Create engaging and original content for websites, blogs, brochures, product descriptions, social media, email campaigns, and other marketing materials.
• Develop clear, concise, and audience-focused content aligned with the brand's communication strategy.
• Ensure all content is grammatically accurate, creative, and impactful.

Digital & Marketing Content

• Write content for social media platforms, digital advertisements, landing pages, newsletters, and promotional campaigns.
• Develop SEO-friendly content to improve online visibility and customer engagement.
• Support digital marketing initiatives with high-quality content.

Brand Communication

• Translate marketing and business objectives into compelling brand stories.
• Maintain consistency in tone, messaging, and brand identity across all communication channels.
• Create content that enhances customer engagement and brand awareness.

Campaign Copywriting

• Develop creative campaign concepts, ad copies, taglines, video scripts, and promotional content.
• Support product launches and marketing campaigns with innovative content ideas.

Research & Collaboration

• Conduct research on industry trends, competitors, and customer preferences to create relevant content.
• Work closely with the Marketing, Design, and Creative teams to deliver integrated campaigns.
• Coordinate with internal stakeholders to understand content requirements and ensure timely delivery.

AI-Assisted Content Development

• Utilize AI tools such as ChatGPT, Gemini, Claude, or similar platforms for content research, ideation, drafting, and optimization.
• Ensure originality, quality, and brand consistency while leveraging AI tools.

Desired Candidate Profile

Qualification

• Bachelor's degree in English, Journalism, Mass Communication, Marketing, or a related field.

Experience

• 3-5 years of experience in content writing, copywriting, branding, digital marketing, or advertising.
• Experience in Retail, FMCG, Consumer Products, Digital Marketing, Advertising Agencies, or E-commerce will be preferred.

Required Skills

• Excellent English writing, editing, and proofreading skills.
• Strong copywriting and storytelling abilities.
• Knowledge of SEO content writing and digital marketing best practices.
• Experience creating content for websites, blogs, social media, email marketing, and digital campaigns.
• Hands-on experience with AI content tools such as ChatGPT, Gemini, Claude, or similar platforms.
• Strong creativity, attention to detail, and time management skills.
• Ability to manage multiple projects in a fast-paced environment.

Why Join Us?

• Opportunity to work with a growing consumer products organization.
• Exposure to brand management and integrated marketing campaigns.
• Collaborative and creative work environment.
• Excellent learning and career growth opportunities.