Sr Content Developer

Elite Foods Pvt. Ltd.; Ernakulam; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Elite Foods Pvt. Ltd. is seeking a creative and experienced Sr.

Content Writer to develop engaging, brand-focused content across digital platforms. The role involves creating high-quality content for websites, blogs, social media, email campaigns and advertisements, ensuring alignment with brand positioning, objectives and audience. Additionally, you will conduct research on consumer behaviour and market trends, optimize content for SEO, manage content calendars, and collaborate with Marketing,

Qualifications

• 5+ years of relevant content writing experience, preferably in FMCG/F&B.
• Excellent writing, editing and communication skills.
• Strong knowledge of SEO and digital marketing.
• Experience with CMS and digital marketing tools.
• Strong understanding of social media and consumer behaviour.
• Creative, research-oriented and detail-focused.
• Ability to manage multiple projects and meet deadlines.
• Bachelor's degree in English, Journalism, Marketing or related field preferred.

Responsibilities

• Develop high-quality content for websites, blogs, social media, email campaigns and advertisements.
• Create compelling content aligned with brand positioning, marketing objectives and target audience.
• Develop content for FMCG/F&B products, including product features, benefits and USPs.
• Conduct research on consumer behaviour, market trends and competitors.
• Develop and manage content calendars and ensure timely delivery.
• Create SEO-friendly content and conduct keyword research.
• Work closely with Marketing, Design and Social Media teams.
• Ensure consistency in brand tone, messaging and guidelines.
• Proofread and edit content for accuracy, grammar and clarity.
• Monitor content performance and provide insights and recommendations for improvement.
• Stay updated on digital marketing, social media, FMCG trends and content best practices.
• Ensure content complies with relevant FMCG/F&B regulations and guidelines.

Skills

Content writing

Editing

SEO

CMS

Digital marketing

Social media

Research oriented

Deadline management

Education

Bachelors degree

Job description

We are looking for a creative and experienced Sr. Content Writer to develop engaging, brand-focused content across digital platforms.

Key Responsibilities / KRA

• Develop high-quality content for websites, blogs, social media, email campaigns and advertisements.
• Create compelling content aligned with brand positioning, marketing objectives and target audience.
• Develop content for FMCG/F&B products, including product features, benefits and USPs.
• Conduct research on consumer behaviour, market trends and competitors.
• Develop and manage content calendars and ensure timely delivery.
• Create SEO-friendly content and conduct keyword research.
• Work closely with Marketing, Design and Social Media teams.
• Ensure consistency in brand tone, messaging and guidelines.
• Proofread and edit content for accuracy, grammar and clarity.
• Monitor content performance and provide insights and recommendations for improvement.
• Stay updated on digital marketing, social media, FMCG trends and content best practices.
• Ensure content complies with relevant FMCG/F&B regulations and guidelines.

Requirements

• 5+ years of relevant content writing experience, preferably in FMCG/F&B.
• Excellent writing, editing and communication skills.
• Strong knowledge of SEO and digital marketing.
• Experience with CMS and digital marketing tools.
• Strong understanding of social media and consumer behaviour.
• Creative, research-oriented and detail-focused.
• Ability to manage multiple projects and meet deadlines.
• Bachelor's degree in English, Journalism, Marketing or related field preferred.