Sr.Executive - Brand

Rain Industries Limited

Chennai

On-site

INR 500,000 - 800,000

Full time

9 days ago

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Job summary

RAIN Cements Limited in Chennai is seeking a dynamic Digital Marketing professional to lead an integrated roadmap across SEO, SEM, social media, content marketing, and email campaigns. The role focuses on building community engagement, influencer partnerships, and performance marketing while aligning with regional sales strategies.

The ideal candidate will drive website optimization, analytics, and data-driven decision making to enhance brand visibility in Indian markets.

Responsibilities

Formulate and execute an integrated digital marketing roadmap across SEO, SEM, social media, content marketing, and email marketing.
Lead social media marketing across platforms to build engagement and community.
Plan and implement performance marketing campaigns for brand awareness and stakeholder engagement.
Oversee website management, UX optimization, and digital analytics for performance tracking.
Conceptualize influencer tie-ups, regional content, and digital-first brand campaigns.
Build and scale dealer/contractor/engineer engagement programs via apps and WhatsApp campaigns.
Benchmark competitor digital presence and identify opportunities for innovation.
Align digital campaigns closely with sales and regional marketing requirements.

Skills

SEO

SEM

Social media

Content marketing

Email marketing

UX optimization

Digital analytics

Influencer marketing

Job description

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Priya Cement has played a major role in underpinning these key drivers of India's development since August, 1986. While all cement may look the same, what continues to make Priya Cement unique is that for more than three decades, we have been synonymous with strength and longevity. We have gradually and consistently risen from a thought to steady action; from a single brick to strong and sturdy infrastructure. The Priya Cement name has evolved into one of the most reputed and beloved cement brands in India.

Priya Cement enjoys prominent presence in the states of Andhra Pradesh, Telangana, Tamil Nadu, Karnataka, Kerala, Odisha, Maharashtra & Goa. The brand has worked hard to earn its clientele's respect and trust not only through years of strong relations but also through our closely monitored cement manufacturing process, which ensures nothing but quality products reach our customers. The company has two integrated production plants each in Andhra Pradesh & Telangana. We operate on close to 400 acres of land in total, where continuous mining churns about 10,000 MT of limestone per day.

We take pride in our ethos and in our brand's strong and visible connection with society. Our reach and work have carved a niche in some of the most prominent construction projects in India, such as the world-famous Ramoji Film City, Eenadu Districts Offices, Dr Reddy Labs in Srikakulam and Hyderabad, Vishakhapatnam Shipyard, Kakinada port, Vijayawada Thermal Power Project, Priyadarshini Jurala Irrigation project, Viceroy Group of Hotels and Amrutha Castle in Hyderabad, to name a few.

Our aim is to live every waking moment striving to be the best we can be, to leave a trail of greatness, to inspire generations and through one life, TO LIVE FOREVER.

Formulate and execute an integrated digital marketing roadmap across SEO, SEM, social media, content marketing, and email marketing.

Lead social media marketing efforts across platforms (Facebook, Instagram, YouTube, LinkedIn, WhatsApp, etc.), focusing on building community engagement, dealer/contractor/engineer/mason connect, and brand storytelling.