Sr. Executive / Assistant Manager Marketing (Hridayum Restaurant)

RCM Business; Mohali; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Creative freedom

Brand exposure

Job summary

Hridayum Mohali is seeking a high-energy, digitally native Sr. Executive / Assistant Manager Marketing who lives and breathes social media, wellness culture, and community building.

This role is out in the city, activating communities, curating experiences, and making Hridayum the city's most talked-about wellness destination. Ideal candidates are active content creators with a local following, strong gym and corporate connections, and a solid grasp of social media strategy.

Qualifications

• Active content creator with a personal following on Instagram or similar platforms.
• Excellent interpersonal and communications skills in Hindi and English.
• 3-5 years exp in Brand Activation or related marketing field.
• Energetic, self-motivated, and able to be the face of the brand at events.

Responsibilities

• Drive visibility and footfall through hyperlocal marketing initiatives and activations.
• Plan, coordinate, and execute BTL activations with partners and events.
• Conceptualise and execute signature brand events and wellness workshops.
• Manage and grow Hridayum's social media presence with high-quality content.

Skills

Content creation

Influencer network

Social media strategy

Event activation

Interpersonal communication

Job description

ABOUT HRIDAYUM

Hridayum is a premium health and wellness dining destination rooted in the belief that food is medicine and community is nourishment. Our outlet in Mohali is designed to be more than a restaurant; it is a living, breathing wellness experience. We host everything from coffee conversations to bhajan raves, and we are looking for someone who can make Hridayum the most talked-about destination in the city.

ROLE OVERVIEW

We need a high-energy, digitally native Sr. Executive / Assistant Manager Marketing who lives and breathes social media, wellness culture, and community building. This is not a desk job. You will be out in the city activating communities, building relationships, curating experiences, and making Hridayum a name that every health-conscious person in Mohali knows and loves.

KEY RESPONSIBILITIES

• Drive visibility and footfall through hyperlocal marketing initiatives across gyms, corporate offices, wellness communities, and social circles.
• Plan, coordinate, and execute BTL activations in partnership with the agency including pop-ups, collaborations, wellness events, and in-store experiences.
• Conceptualise and execute signature brand events such as coffee raves, bhajan evenings, and wellness workshops that reinforce the Hridayum identity.
• Manage and grow the brand's social media presence across Instagram, Reels, and other relevant platforms with consistent, high-quality content.
• Create original content (photos, short videos, reels) as a creator-first marketer who can tell the Hridayum story authentically.
• Leverage personal network and influencer contacts in the Mohali health, fitness, and lifestyle space to build brand advocacy.
• Activate corporate tie-ups and gym partnerships for delivery deals, catering arrangements, and group dining experiences.
• Track digital performance metrics and report on campaign effectiveness with a clear view on what is working and what needs adjustment.

IDEAL CANDIDATE PROFILE

• Young, market-savvy professional with a genuine passion for health, fitness, and wellness.
• Active content creator or micro-influencer with a personal following on Instagram or similar platforms (mandatory).
• Established contacts in local gyms, corporate offices, and wellness communities in and around Mohali.
• Strong grip on social media strategy, content creation, and platform algorithms.
• Energetic, self-motivated, and deeply committed to the brand and its mission.
• Comfortable being the face of the brand at events and in content.
• Excellent interpersonal and communication skills in Hindi and English.

WHAT WE OFFER

• A platform to build Mohali's most exciting wellness dining brand.
• Creative freedom to bring your own ideas and execute them.
• A collaborative, purpose-driven team that believes in holistic living.

Preferred candidate profile

• Candidate must have 3-5 years exp in same Brand Activation profile.
• Must have good communication skill.
• Female Preferred.

Restaurant Link - http://hridayumfoods.com