Sr. Engineer, MarTech - Data Capture

Articore Group; Gurugram District; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Articore Group is seeking a measurement engineering professional to own the server-side tagging, pixel infrastructure, and CDP pipelines across brands. You will design, document, and set the standard for data flow from user action to platform.

You will collaborate with marketing, product, and data engineering to ensure governed, accurate events, with hands-on implementation and remediation in Jira as needed.

Qualifications

• 5-7 years in measurement engineering or MarTech data capture.
• Hands-on server-side GTM and tag management experience.
• Strong SQL and Python for pipelines and debugging.

Responsibilities

• Own server-side tagging and pixel infrastructure across brands.
• Build and maintain RudderStack sources, transformations, and destinations.
• Manage data ingestion via Funnel.io, Fivetran; ensure consistent schemas.
• Support attribution and funnel reporting with upstream data quality.
• Collaborate with analytics on taxonomy and metric definitions.

Skills

SQL proficiency

Python

Server-side GTM

Data pipeline design

Tools

RudderStack

Funnel.io

Fivetran

OneTrust

Google/Meta Pixel

Job description

About the role

You will own the measurement and data capture layer across Redbubble and TeePublic. That means server-side tagging, pixel infrastructure, CDP event pipelines, and the consent and governance layer that sits under all of it.

You will work closely with marketing, product, and the data engineering team to ensure events are accurate, governed, and activated reliably.

This is a hands-on IC role. You will not just maintain existing infrastructure. You will design it, document it, and set the bar for how data flows from user action to platform

Core Responsibilities

Server-side tagging and pixel infrastructure

• Own server-side GTM configuration across both brands, including container setup, tag templates, and routing logic
• Maintain and extend client-side and server-side pixel implementations for Google, Meta, and other ad platforms
• Manage tag governance: naming conventions, versioning, deprecation, and audit trails
• Debug measurement gaps and signal loss across the funnel

CDP event pipelines

• Build and maintain RudderStack source configurations, transformations, and destination routing
• Own the event schema: instrumentation specs, validation rules, data dictionary
• Triage and resolve event quality issues across web, app, and backend sources
• Support consent management integration with the tagging layer (OneTrust or equivalent)

Third-party data ingestion

• Build and maintain ingestion pipelines using Funnel.io, Fivetran, or equivalent tools for external marketing datasets (spend data, platform reporting, offline data)
• Ensure ingested data lands in the warehouse with consistent schema, provenance tagging, and refresh cadence documentation

Measurement and reporting support

• Support campaign attribution and funnel reporting by ensuring upstream data quality
• Partner with analytics on event taxonomy and metric definitions

What good looks like in 90 days

• Full audit of current RudderStack event coverage against the event spec, gaps documented
• Server-side GTM containers reviewed and tag inventory published
• At least one Fivetran or Funnel.io integration pipeline owned end to end
• Consent handling gaps identified and a remediation plan in Jira
  Must have:
• 5-7 years in measurement engineering, MarTech data capture, or a closely related role
• Hands-on server-side GTM: container management, custom tag templates, routing to downstream endpoints
• RudderStack or equivalent CDP: source config, transformations, destination management
• Strong understanding of consent signal handling and its effect on measurement (GDPR, CCPA)
• SQL proficiency and Python for pipeline logic, transformations, and debugging
• Experience integrating third-party data via tools like Fivetran, Funnel.io, or direct API

Preferred:

• Experience with both Google and Meta pixel and conversion API implementations
• Familiarity with identity resolution concepts and how they intersect with server-side measurement
• Exposure to Airflow or another orchestration tool for scheduling ingestion jobs
• Ecommerce or marketplace background