Onboarding Associate

CustomerLabs Inc; Chennai District; On-site; INR 600,000 - 900,000; Full time

Job summary

CustomerLabs Inc seeks an Implementation Specialist in Chennai, Tamil Nadu. This role involves technical onboarding of clients, ensuring unique integrations of CustomerLabs with their data stacks. You will validate data flows, troubleshoot issues, and document setups.

The ideal candidate has 1–2 years of hands-on tracking implementation experience, strong knowledge of Google Tag Manager, and effective communication skills in English. Join us to help marketers make the most of their first-party data.

Qualifications

• 1–2 years of experience in tracking implementation on production websites.
• Working knowledge of Google Tag Manager including tags, triggers, and variables.
• Practical experience with ad platform integrations such as Meta, Google Ads, TikTok.

Responsibilities

• Audit customer's existing tracking setups and design integration with CustomerLabs.
• Implement CustomerLabs on client websites and configure event tracking.
• Build server-side event flows for key conversions.

Skills

Tracking implementation skills

Google Tag Manager

Ad platform integration

Systematic troubleshooting

Clear communication in English

Job description

About the role

CustomerLabs is a Customer Data Platform that helps marketers capture, transform, and send first‑party data to ad platforms, analytics tools, and CRMs. As an Implementation Specialist, you will own the technical onboarding of new customers from kickoff to “we are live and the data looks right.” This is not a scripted SaaS onboarding—every customer's stack is different, and your job is to make CustomerLabs fit cleanly into it.

Responsibilities

• Audit each new customer's existing tracking setup—GTM container, GA4 property, Meta Pixel, ad platform pixels—and design how CustomerLabs slots in.
• Implement CustomerLabs on client websites and configure event tracking.
• Build server‑side event flows for key conversions (signups, purchases, form fills, custom events).
• Connect sources to bring data from other platforms such as CRM, OMS, etc.
• Connect downstream destinations: Meta CAPI, Google Ads, GA4, TikTok, and so on.
• Validate data end‑to‑end—does the event fire on the site, reach CustomerLabs, transform correctly, and land in every destination with the right parameters?
• Troubleshoot discrepancies (e.g., “GA4 says 100, Meta says 73”) and explain the root cause to the customer.
• Document setups and feed recurring issues back to product and support.
• Work in a U.S.‑timezone environment.

Qualifications

Must‑have

• 1–2 years of hands‑on tracking implementation on real production websites.
• Working knowledge of Google Tag Manager—including tags, triggers, variables, dataLayer, GTM preview/debug. Server‑side GTM is a plus.
• Practical experience with at least one ad platform integration: Meta Pixel + Conversion API, Google Ads conversions/Enhanced Conversions, TikTok Pixel, LinkedIn Insight, etc.
• Systematic troubleshooting skills.
• Clear written and spoken English for calls with customer marketing / engineering teams.

Nice‑to‑have

• Worked with a CDP before.
• Server‑side tracking experience (sGTM, custom server endpoints).
• E‑commerce tracking on Shopify, WooCommerce, or similar.
• SQL basics for digging into event data.
• Familiarity with attribution.

Who you are

• You enjoy puzzles where the answer is “the conversion ID is missing one character.”
• You are patient with non‑technical customers and can translate “the dataLayer event isn’t firing on form submit” into language a CMO understands.
• You take ownership—when a customer's data is off, you don’t hand it off; you figure it out.
• You are curious about how marketing tools connect under the hood.