Digital Measurement & Analytics Specialist

Meals on Me; Mumbai; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Meals on Me is seeking a Digital Measurement & Analytics Specialist to own the complete measurement stack across iOS, Android, and web apps. You will attribute installs, model GA4/Firebase data in BigQuery, and surface trustworthy numbers in Looker Studio for marketing and leadership decisions.

You will work hands-on between marketing, engineering and data, acting as the single source of truth for tracking accuracy and data reliability across campaigns and features.

Qualifications

• 8+ years in digital/marketing analytics or measurement.
• Hands-on with an MMP (AppsFlyer strongly preferred) — SDK/event setup, attribution config, deep linking.
• Strong GA4 and Firebase expertise — configuration and event design, not just reporting.
• Working SQL and comfort with BigQuery (or equivalent warehouse).
• Solid grasp of mobile & web attribution and the differences between MMP, GA4 and ad-platform numbers.
• Detail-obsessed, with the discipline to QA and document.

Responsibilities

• Own the full measurement stack from mobile events to Looker Studio dashboards.
• Ensure data integrity and trust in numbers for marketing decisions.
• Collaborate with marketing, engineering and data teams.
• Design GA4 event schema and manage Firebase integration.
• Set up GTM and Consent Mode; manage BigQuery export.
• Reconcile AppsFlyer with ad-platform reporting; explain discrepancies.

Skills

AppsFlyer

GA4

Firebase

SQL

BigQuery

MMP

Attribution

QA

Tools

Looker Studio

AppsFlyer SDK

Job description

Company Description Meals on Me is a UAE-born healthy meal brand recognized as the country’s Best Diet-Friendly Brand by BBC Good Food. The company focuses on nutrient-dense meals made without GMOs, additives, or preservatives, offering customers pure, wholesome nutrition. Having served over 2,000,000 meals to individuals from more than 70 nationalities across the UAE, Meals on Me combines variety with quality. The brand is committed to making healthy eating effortless and accessible, appealing to customers who value convenience and wellness.

Digital Measurement & Analytics Specialist

Alt titles: Marketing Analytics · MMP & Measurement Analyst · Growth Analytics Specialist

Company: Meals on Me : www.hellomealsonme.com

Reports to: Digital team

Type: Full-time

Role Summary

Meals on Me is looking for someone to own the entire measurement stack end to end — from firing the right events in our iOS, Android and web apps, to attributing installs and subscriptions correctly through AppsFlyer, to modelling GA4 and Firebase data in BigQuery, and finally surfacing clean, trusted numbers in Looker Studio that marketing and leadership use to make decisions every day.

This is a hands‑on role sitting between marketing, engineering and data. You are our single source of truth for the question everyone asks: “is our tracking correct, and can we trust these numbers?”

Key Responsibilities

Mobile Measurement — AppsFlyer

• Own the AppsFlyer setup and hygiene: SDK integration with engineering, in-app event mapping, revenue events, and QA across releases.
• Configure and maintain attribution logic: install attribution, re‑engagement, OneLink deep linking / deferred deep linking, attribution windows, and de‑duplication.
• Set up and validate S2S postbacks and channel integrations across Meta, Google Ads, TikTok, Apple Search Ads, and CPA/affiliate networks (e.g. ArabyAds, Affle, Boostiny).
• Manage Data Locker / raw‑data exports, Protect360 fraud settings, and SKAdNetwork / SKAN measurement for iOS.
• Reconcile AppsFlyer numbers against ad‑platform reporting and explain the discrepancies.

GA4 & Firebase

• Design and govern a clean GA4 event & conversion schema — custom events, parameters, custom dimensions/metrics, and audiences.
• Manage the Firebase GA4 integration and keep app + web event definitions consistent.
• Implement and maintain GTM (web and server‑side), Measurement Protocol, and Consent Mode.
• Configure BigQuery export from GA4/Firebase and build the SQL models that turn raw event data into usable tables.
• Connect all sources — AppsFlyer, GA4, Firebase, BigQuery, ad platforms, and MoEngage — into one unified reporting layer.
• Build and maintain Looker Studio dashboards covering acquisition, activation, retention, funnel, cohort, LTV, churn/renewal, and channel ROAS.
• Automate refreshes, cut manual reporting, and make dashboards self‑serve for the team.
• Maintain a metrics dictionary so a number means the same thing to everyone.

Governance & Compliance

• QA and audit tracking on every release; catch broken events before they corrupt reporting.
• Partner with engineering on the measurement plan for every new feature and campaign.

Must-Have Skills & Experience

• 8+ years in digital / marketing analytics or measurement, ideally app‑first or subscription.
• Hands‑on with an MMP (AppsFlyer strongly preferred) — SDK/event setup, attribution config, deep linking.
• Strong GA4 and Firebase expertise — configuration and event design, not just reporting.
• Working SQL and comfort with BigQuery (or equivalent warehouse).
• Solid grasp of mobile & web attribution and the differences between MMP, GA4 and ad‑platform numbers.
• Detail‑obsessed, with the discipline to QA and document.

Nice‑to‑Have

• Server‑side conversions — Meta CAPI, Google Enhanced Conversions.
• Experience with a CRM / lifecycle platform (MoEngage ideal; CleverTap, Braze, Interakt).
• Basic Python for data automation.
• Understanding of subscription / delivery metrics — trial‑to‑paid, churn, renewal, LTV.

What Success Looks Like — First 90 Days

• Full audit of the current stack with a documented gap list.
• One clean, trusted “source of truth” dashboard live and adopted by the team.
• AppsFlyer, GA4 and ad‑platform numbers reconciled, with discrepancies explained.
• A documented event & metrics dictionary in place.