Sr. Business Developer

DataCouch Pvt Ltd.; Mohali; On-site; INR 700,000 - 1,100,000; Full time

Job summary

DataCouch Pvt Ltd. in Mohali seeks a motivated marketing professional to drive marketing automation, ABM workflows, and targeted email nurturing. You will collaborate with the internal tech team for implementation and monitor campaign performance.

You will also serve as the operations bridge between senior leadership, internal teams, and external agencies for summits and conferences, coordinating deliverables, budgets, and post-event data integration.

Responsibilities

• Lead the deployment of marketing automation campaigns, with technical execution and coding supported by the internal tech team.
• Coordinate and execute Account-Based Marketing (ABM) workflows and targeted email marketing nurture tracks (shared with the co-executive).
• Act as the core operational bridge between senior leadership (CEO/Seniors), internal teams, and external agencies for summits and conferences.
• Coordinate agency deliverables for on-ground marketing materials and logistics based on senior-approved strategies and budgets.
• Ensure smooth post-event data handling, migrating on-ground leads into internal automation.

Job description

The ideal candidate is a motivated, organized, and creative individual who welcomes the challenges of acquiring and developing new business through sales efforts. You will build key customer relationships, identify business opportunities, and close business deals while maintaining an extensive knowledge of current market conditions.

Marketing Automation, Email & ABM

• Lead the deployment of marketing automation campaigns, with technical execution and coding supported by the internal tech team.
• Coordinate and execute Account-Based Marketing (ABM) workflows and targeted email marketing nurture tracks (shared with the co-executive).
• Monitor campaign KPIs, traffic, lead quality, and funnel performance using tools like GA4 and HubSpot.

On-Ground Events & Agency Coordination

• Act as the core operational bridge between senior leadership (CEO/Seniors), internal teams, and external agencies for summits and conferences.
• Coordinate agency deliverables for on-ground marketing materials and logistics based on senior-approved strategies and budgets.
• Ensure smooth post-event data handling, migrating on-ground leads into internal automation