Sr Brand Manager - Energy

PepsiCo Inc.; Gurugram District; On-site; INR 1,800,000 - 2,300,000; Full time

Job summary

PepsiCo Inc. in India seeks a senior brand marketer to lead the Adrenaline Rush energy portfolio, driving penetration and volumes for Sting and A-Rush. You will coordinate with Franchise Partners and Marketing for impactful synergy and strategic alignment on the brand.

The role requires 6–8 years FMCG marketing experience, strong agency interaction, and a proven ability to manage multiple initiatives in a dynamic environment.

Qualifications

• MBA with 6–8 years in sales/marketing of FMCG.
• Brand marketing & activation experience preferred with exposure to creative & media agencies.
• Strong cross-functional influence and stakeholder management required.

Responsibilities

• Develop long-term and annual brand strategies for Energy Play in India.
• Support Brand Positioning, Creative & Media Strategy in partnership with category lead.
• Identify and build long-term engagement platforms to enhance energy credentials and brand stature.
• Assist in A&M investment choices aligned with business priorities.
• Activate regional on-ground programs with Trade Marketing & Franchise teams.
• Develop Innovation roadmap and anchor Stage Gate processes for the brand.
• Collaborate with Finance/PR/Ops/SC/Sales to deliver end-to-end marketing programs.
• Engage with global and regional brand leads to ensure consistency.

Skills

Influencing skills

Attention to detail

Project management

Collaboration

Youth trends awareness

Education

Tier 1 MBA

Job description

Overview

Lead the Adrenaline rush Equity, activation and its Pack/Product innovations for India BU. This Position helps the category lead for Energy Portfolio to drive Brand Penetration and Volumes for Sting/ A-Rush thus strengthening PepsiCo’s play within the Energy segment. This person shall also be the key Spoc between Franchise Partners and Marketing collaboration on the Brand for better synergies, efficiencies and strategic alignments on the Brand.

Responsibilities

• Develop long term & annual brand strategies for the wholistic Energy Play in India
• Support for Brand Positioning, Creative & Media Strategy and execution in partnership with category lead
• Identify & help build long term engagement platforms to drive energy credentials & create ‘iconic’ brand stature
• Support A&M investment choices based on business priorities
• Develop & Activate regional on-ground programs in partnership with Trade marketing & Franchise teams
• Develop the Innovation roadmap & anchor Stage gate process on the brand
• Engagement with Cross-functional teams (Finance/PR/Ops/SC/Sales etc) to deliver end to end marketing programs
• Lead the engagement with global and regional brand leads

Qualifications

xperience and Qualification

• Tier 1 MBA graduate with 6-8 years overall experience in sales/marketing of a FMCG segment.

(Preferably min 2-3 years of experience in brand marketing & activation)

• Brand marketing knowledge & activation experience
• Has had exposure to creative & media agency interactions in their current roles

Skills and Behavioural Attributes

• Strong influencing skills to drive brand agenda cross functionally & with agency/external ecosystem
• Attention to detail & strong project management skills
• Ability to thrive in a fast paced & dynamic environment
• Strong collaboration skills to partner with brand leaders and commercial teams
• Culturally ‘plugged in’ – awareness of youth trends/platforms etc