Consumer And Shop Insights Assoc Analyst

PepsiCo Inc.; Rangareddy; On-site; INR 900,000 - 1,300,000; Full time

Job summary

PepsiCo Global Insights in Hyderabad seeks a seasoned insights professional with 5–6 years in creative/innovation testing and brand health tracking to support North America and regional teams. The role focuses on delivering reporting, analytics and daily client support, coordinating with vendors and internal partners.

You will build report storytelling, master ADA tools, and present findings to stakeholders.

Qualifications

• 5-6 years of insights experience in creative/innovation testing.
• Experience in brand health tracking and market research.
• Strong communication and project management skills.
• Experience with global, regional and local insights teams.
• English language proficiency in written and spoken.

Responsibilities

• Work on project-based report storytelling and recommendations to Sector Insights teams in North America.
• Build expertise in the ADA Creative, Innovation & BBE Tools – methodology/interpretation and answer sector and BU questions and provide analytical support as needed.
• Present some report sections under the supervision of a manager to key stakeholders in the insights team and support cross-functional teams.
• Work closely with other Insights team members to lift and shift internal best practices.
• Address routine queries of stakeholders, requestors and end service users.

Skills

Insights experience

Creative / innovation testing

Brand health tracking

Project management

Communication

English

Tools

PowerPoint

Job description

Job Description:

Overview

PepsiCo Global Insights created a worldwide ecosystem of shared insight, analytics and foresight expertise led by distributed global leadership team & principles.

Ada, which is PepsiCo’s digitized Insights eco-system, is a key enabler of driving consumer centricity across the function and the business. This ecosystem has 3 key components:

• Advantaged capabilities - tech enabled tools to create better and faster connectivity with consumers
• Knowledge Management portal - access to all consumer related knowledge with smart search capability
• Cloud-based Community – place to connect, share and build content as function

One of these advantaged capabilities includes the development of Test & Learn digitized tools to enable better Content & Innovation development. The PepsiCo Digitization team is responsible for designing and building these new tools in partnership with the supplier Zappi.

In addition, PepsiCo, in partnership with Kantar also tracks Brand Health for its core brands.

As the footprint of these capabilities develop, a need for center-led support for servicing the business has critically emerged. North America one of the core business sectors of PepsiCo is looking at continuing to build and develop its product portfolio in sync with consumer needs and to that end the BU seeks strong expertise and partnership with the S&T team in India. To meet this challenge, we are investing in a subject matter expert who will be in a position to manage projects & deliver tailored learnings to the BU.

This person will be expected to work with the BU & key vendor partners to deliver reporting, analytics and day-to-day customer support. This role will be based in Hyderabad and the candidate is expected to have extensive previous creative testing / brand health / Innovation testing (quantitative consumer research), project management and analysis experience.

The role will be critical to increase the impact and efficiency of these capabilities by facilitating knowledge sharing and expertise across ICC and PepsiCo regions, executing ad-hoc projects by using all sources of information available in the program and supporting to create compelling stories.

Responsibilities

Functional Responsibilities:

• Work on project-based report storytelling and recommendations – provide objective, expert perspective (“so what”, “why” and “what to do” synthesis) to Sector Insights teams in North America.
• Build expertise in the ADA Creative, Innovation & BBE Tools – methodology/interpretation and answer sector and BU questions and provide analytical support as needed
• Present some report sections under the supervision of a manager to key stakeholders in the insights team + support Insights team /present the results to the cross-functional teams and business leaders where needed
• Work closely with other Insights team members to lift and shift internal best practices.

Stakeholder Management

• Address routine queries of stakeholders, requestors and end service users

Qualifications

• 5 - 6 years Insights experience with prior experience in creative / innovation testing / brand health tracking - preferably in a market research agency like Kantar, Ipsos or Nielsen.
• Existing research methodology knowledge, experience in giving actionable business recommendations based on learnings/synthesis of data.
• Strong communication and project management skills.
• Experience of working with global, regional and local insights professionals required
• Communication
  • Demonstrated skills with written communication – especially in PowerPoint and email
  • Strong verbal and written communication – English
• Project Management
  • Highly analytical, motivated and decisive with excellent project management skills.
  • Proven experience of planning and conducting research projects achieving goals and objectives
  • Organized: Capable of juggling multiple projects, priorities and stakeholders, ensure delivery while proactively managing trade-offs.
• Execution
  • Demonstrated ability to manage projects and overcome challenges
  • Ability to run at least 40% - 50% of consumer research analyses alone by leveraging various available data sources
  • Ability to learn new tools quickly and start working in the different ways enabled by these tools (leverage the self-serve platforms)