Sr. Field Marketing Manager

Skanai; India; Presencial; INR 1.800.000 - 2.800.000; Jornada completa

Descripción de la vacante

Skan AI is seeking an experienced Field Marketing Manager to drive revenue and brand awareness through high‑impact events and field programs. You will own end‑to‑end event strategy, collaborate with Sales and ABM, and build a scalable event engine that fuels demand across key verticals.

You will lead with strategic thinking and hands‑on execution, creating compelling narratives, dashboards, and on-site excellence.

Formación

• 8+ years of event or field marketing in fast-growing B2B SaaS or tech.
• Proven track record of developing and executing marketing events.
• Strong cross-functional collaboration with Sales and BDR teams.
• Solid understanding of B2B SaaS marketing, GTM dynamics.
• Experience creating decks and presentations that elevate brand.
• Highly organized and detail-oriented; able to balance strategy with execution.
• Willingness to travel up to 20% for events and meetings.

Responsabilidades

• Own the strategy, planning, and execution of all marketing events, including conferences and field experiences.
• Prioritize high-impact events that engage ICPs and support ABM across verticals.
• Manage vendor selection, negotiation, logistics, on-site execution, and post-event follow-up.
• Maintain event calendar, budget, and performance targets; track leads in HubSpot.
• Partner with Sales to align events with ABM plays and pipeline goals.
• Collaborate with SVP Marketing and executives to develop event narratives and decks.
• Build dashboards to measure event performance across funnel stages with ROI insights.
• Provide regular performance updates and recommendations for improvement.
• Support partner and customer marketing initiatives as needed.

Conocimientos

Field marketing

Cross-functional collab

Go-to-market dynamics

Content creation

Highly organized

Communication

Travel up to 20%

HubSpot proficiency

Herramientas

HubSpot

Descripción del empleo

Be at the Forefront of the Agentic AI Revolution

At Skan AI, we are pioneering the context engine for human and agentic execution, bringing context from enterprise operators, systems, and processes to power how the world's largest organizations execute their most complex, mission-critical work.

We're in hyper-growth mode at exactly the right moment in history. As enterprises race to adopt agentic AI, we're uniquely positioned to deliver the clear signal they desperately need: a platform that trains and grounds AI Agents in trillions of real execution signals, enabling reliable, compliant automation of their most complex processes.

Backed by Dell Technologies Capital and other leading investors, we're the only company that can bridge the gap between AI's promise and enterprise reality, making us perfectly positioned to define the agentic era for modern enterprises.

Our diverse, collaborative team of 250+ innovators is solving category-defining challenges at the intersection of AI, process intelligence, and enterprise work. Diverse perspectives fuel breakthrough thinking, cross-functional collaboration is the norm, and our work directly transforms how Fortune 500 companies operate. We are shaping the future of work itself.

Role Description

Reporting to the Head of Growth Marketing, this pivotal role is responsible for driving revenue and brand awareness through high-impact events and field programs. The Field Marketing Manager combines strategic thinking with a hands‑on approach, working closely with the sales team to drive demand, build executive engagement programs, and launch initiatives that scale a high‑performing event marketing engine.

You’ll own end‑to‑end event strategy and execution, from planning through reporting, and build the infrastructure to track performance, inform decisions, and align key stakeholders. This role is ideal for a self‑starter who thrives in the details but also connects the dots at a strategic level. You bring deep field marketing expertise and a passion for creating growth opportunities in a dynamic, fast‑paced environment.

Key Responsibilities

• Own the strategy, planning, and execution of all Skan AI marketing events, including third‑party conferences, field events, and ABM‑focused experiences.
• Prioritize high‑impact events that engage our ICP and support ABM efforts across key verticals.
• Manage the full event lifecycle: vendor selection, negotiation, logistics, flawless on‑site execution, and post event follow‑up.
• Maintain and manage the event calendar, budget, and performance targets, and ensure all activities and leads are tracked accurately in HubSpot.
• Partner closely with Sales to align event strategy with ABM plays and pipeline goals, maximizing conversion of high‑value accounts.
• Collaborate with the SVP of Marketing, content team, and executive stakeholders to develop impactful event narratives and presentations that elevate our brand.
• Build and maintain dashboards to measure event performance across funnel stages, with clear ROI reporting.
• Provide regular performance updates to senior management, with insights and recommendations for continuous improvement.
• Support partner and customer marketing initiatives as needed.

Qualifications & Skills

• 8+ years of experience in event or field marketing within fast‑growing B2B SaaS or tech environments.
• Proven track record of developing and executing successful marketing events, from intimate executive roundtables to large‑scale conferences.
• Skilled in cross‑functional collaboration with Sales and BDR teams to ensure alignment and flawless execution.
• Strong understanding of B2B SaaS marketing, sales cycles, and go‑to‑market dynamics.
• Experience creating compelling content (decks, presentations) that aligns with event messaging and elevates brand awareness.
• Highly organized and detail‑oriented, with the ability to balance strategic oversight and hands‑on execution.
• Excellent communication and interpersonal skills, with the ability to influence and support sales teams.
• Proficiency in marketing automation and CRM systems, preferably HubSpot.
• Strong analytical mindset with the ability to measure, report on, and optimize event performance using data‑driven insights.
• Ability to travel up to 20% for events, customer meetings, and field execution.

Skan AI is an equal opportunity employer committed to building a diverse, inclusive, and respectful workplace around the world. We do not discriminate based on race, color, religion or belief, sex (including pregnancy, sexual orientation, gender identity, or gender expression), national origin, ancestry, age, disability, medical condition, genetic information, marital or family status, military or veteran status, or any other characteristic protected by applicable laws in the locations where we operate. We welcome people from all backgrounds and provide reasonable accommodations throughout the hiring process.