Specialist-Marketing

Birlasoft; Dadri; Hybrid; INR 400,000 - 800,000; Full time

Job summary

Birlasoft is seeking a Specialist-Marketing to join our marketing team in India. The role focuses on building and executing marketing strategies across one or more business units, coordinating with regional teams and the Business Marketing Head to increase brand visibility and generate demand.

The candidate should have 1–3 years of marketing experience, an MBA or equivalent BU experience, and familiarity with enterprise technologies and industry verticals.

Qualifications

• MBA or equivalent BU experience.
• 1–3 years marketing experience.
• Understanding of Enterprise Technologies such as ERP, CRM etc. and industry verticals.

Responsibilities

• Build and execute marketing strategy and plan for one or more BU/s.
• Execute multi-touch Integrated Marketing campaigns across channels to generate sales qualified pipeline.
• Support development of external facing marketing & sales collateral for all propositions.
• Execute the content marketing plan per editorial calendar for the BU/Practice.
• Develop case studies, press releases, testimonials, and marketing assets with SMEs.
• Plan, create, and manage web and social media content for the BU.
• Manage omni-channel marketing campaigns and measure outcomes.
• Run inbound and outbound campaigns to drive revenue and brand awareness.

Skills

Marketing strategy

Content marketing

Lead generation

Analytics

Education

MBA or equivalent BU experience

Job description

Select how often (in days) to receive an alert:

Location: INDIA - NOIDA- BIRLASOFT OFFICE

Title: Specialist-Marketing

Area(s) of responsibility

Location Pune, Delhi NCR

Job Description

The BU Marketing Leader will be aligned with one or more business unit s / service lines/ practices and responsible for building and

executing the marketing strategy and plan in concert with Business Marketing Head, regional teams , and business teams .

The right candidate will have a confident presence, with the ability to be persuasive and effective while being a good listen er and

building solid relationships. The Marketing Leader will achieve the goal of increasing brand visibility and creating demand among

targeted customers and partners for services that are market - ready and will be responsible for every facet of preparing and

packaging new services for the market. Reports to the Head of Business Marketing .

Key responsibilities:

• Build and ex ecute m arketing strategy and p lan for one or more b usiness u nit /s
• Execute multi - touch Integrated Marketing campaigns across multiple channels to generate sales qualified pipeline
• Support external facing proposition development, and lead creation of external facing marketing & sales collateral for all
• propositions
• Execute the content marketing plan as per the editorial calendar developed for the BU /Practice
• Work directly with practice /Verticals to develop case studies, press releases, testimonials, content marketing assets
• Create content working with writing agencies, and working with SME’s
• Custodian of web and social media content for all matters related to the practice/BU
• Plan and execute effective and measurable omni - channel marketing campaigns
• Run inbound and outbound marketing campaigns to drive revenue inflows and drive awareness for the brand – PPC, SEM,
• Paid social
• Create deal pipeline and focus on business development by working closely with inside sales.
• Work with analyst team to manage influencer reach - out, covering BU analysts, advisory firms
• Work with relevant OEMs/ Alliances for joint GTM activities

Academic/Professional qualification:

• MBA or equivalent BU experience

Required experience and skills:

• 1-3 years marketing experience
• Understanding of Enterprise Technologies such as ERP, CRM etc. and industry verticals
• Skilled in creating and managing strategic marketing efforts to consistently increase quality lead from all sources - online &
• traditional
• Preferred experience of having worked on joint GTMs with large OEMs like SAP, Oracle, Microsoft, AWS, Salesforce etc.
• Ability to think strategically both from marketing and organizational perspective
• Ability to effectively collaborate with top and mid - tier leadership
• Meticulous with detail and analytics
• Experience in planning and executing virtual events /webinars
• Flair for content marketing
• Ability to travel if needed
• Excellent written and oral communications skills
• Ability to work independently and collaboratively