specialist, digital marketing

Randstad NV; Hyderabad; On-site; INR 350,000 - 650,000; Full time

Job summary

Randstad NV in Hyderabad is seeking a junior Digital Marketing Analyst to support reporting, data collection, and performance analysis within the HR and recruitment domain.

You will assist with keyword research, on-page SEO basics, building automated outreach messages, and setting up paid campaigns across channels, while analyzing data to generate actionable insights and ensuring GDPR compliance.

Qualifications

• Fundamental understanding of digital marketing concepts.
• Familiarity with data analysis and reporting.
• Experience with SEO basics is a plus.

Responsibilities

• Assist with reporting, data collection, and performance analysis to develop insights.
• Assist in keyword research, on-page optimization, and basic SEO tasks.
• Help build automated talent engagement messages and journeys.
• Support analysis of digital marketing data from various sources and provide insights.
• Assist in setting up paid campaigns across different channels.
• Support market research on competitors and digital media vendors and agencies.
• Ensure GDPR compliance in all digital marketing activities.

Skills

Digital Marketing

Marketing Automation

KPI Reporting

Data Analysis

Job description

Every year, we help hundreds of thousands of people find rewarding jobs in the ever-changing world of work.

We understand the importance of a job in peoples lifes and we want to help them find work that feels good. And we’ll help them continue to grow as their needs and ambitions change.

At Randstad, our value comes from our people and that is why we put them first. We are proud of our learning culture and career architecture framework that encourages ours team to develop both personally and professionally.

We believe that talent grows when presented with opportunity and this is why we encourage our people to think beyond their role. We have created a culture that enables talent to flourish, encouraging entrepreneurship, fostering team spirit, and continually building mutual trust.

• Assists teams with reporting, collecting data, performance analysis and generating reports, developing further insights for their respective area of specialization

• Assists in keyword research, on-page optimization, and basic search engine optimization (organic performance) tasks

• Assist with building automated talent engagement messages and journeys

• Supports with analysis of digital marketing data using different sources and provide insights

• Assists in setting up paid campaigns on different channels

• Supports in the execution of research regarding the market and strategies deployed by competitors as well as digital media vendors and agencies

• Ensures compliance with data privacy regulations, such as General Data Protection Regulation (GDPR), in all digital marketing activities

Grade Descriptor

• Requires expanded conceptual knowledge and experience in own discipline

• Grows knowledge of the company, processes and customers

• Performs structured work assignments related to discipline

• Uses existing policies, procedures or instructions to solve routine or standard problems

• Receives supervision and direction from more senior level roles

• Impacts quality of own work and the work of others on the team; works within guidelines and policies

• Explains factual information of limited complexity to others in straightforward situations

skills

• Digital Marketing

• Marketing Automation

• Kpi Reporting

• Data Analysis