Specialist, Business Analyst – Content Workflow & Platform Enablement (Adobe Workfront)

MSD Malaysia; Hyderabad; On-site; INR 800,000 - 1,200,000; Full time

Job summary

MSD Malaysia in Hyderabad is looking for a Business Analyst specializing in Content Workflow & Platform Enablement. You will enhance digital transformation strategies by improving content creation workflows.

Your role includes analyzing current workflows, documenting business requirements, and ensuring collaboration across teams for efficient content marketing operations. A Bachelor’s degree and experience in Adobe Workfront or similar platforms are essential.

Qualifications

• 4–5+ years of relevant experience as a Business Analyst supporting content, marketing, or workflow-driven operations.
• Strong ability to analyze, document, and improve business processes and system-enabled workflows.
• Experience translating business needs into workflow requirements and user stories.

Responsibilities

• Analyze current-state US content workflows and identify pain points.
• Elicit and document business requirements for content workflows.
• Act as liaison between various teams to facilitate communication.
• Collaborate with product owners on workflow enhancements.
• Support user guidance, training, and phased rollouts.

Skills

Structured problem solving

Stakeholder facilitation

Process design

Systems thinking

Outcome orientation

Education

Bachelor’s degree

Master’s degree

Tools

Adobe Workfront

Job description

Job Description Specialist, Business Analyst – Content Workflow & Platform Enablement (Adobe Workfront)
Based in Hyderabad, you will support a global healthcare biopharma company’s digital transformation by improving content creation and development workflows.

Role Purpose

Own analysis and redesign of US content creation and development workflows, translating business needs into scalable process models and Workfront-enabled solutions that improve visibility, cycle time, accountability, and adoption.

Key Responsibilities

• Content Creation & Development Process Analysis: Analyze current-state US content creation and development workflows, assess execution within Adobe Workfront and connected tools, identify pain points, inefficiencies, and simplification opportunities, and define future-state process models to improve visibility, cycle time, accountability, and scalability.
• Business Requirements & Workflow Definition: Elicit, document, and manage business requirements for content workflows, templates, intake forms, and automation within Workfront and related platforms; translate needs into functional requirements, user stories, and acceptance criteria; create and maintain process flows, workflow diagrams, and business rules.
• Stakeholder Partnership: Act as liaison between US Marketing, Creative, Agencies, Compliance partners, and IT teams; facilitate workshops and working sessions, support adoption by communicating process updates, usage expectations, and day‑to‑day impacts.
• Agile Delivery Support: Collaborate with product owners and delivery teams to refine and prioritize backlogs for workflow and Workfront enhancements; support sprint planning/refinement and validate delivered configurations/features against requirements.
• Operational Readiness & Adoption: Contribute to user guidance, training materials, and reference documentation; support pilots and phased rollouts, gather feedback, recommend iterative improvements, and define & track success metrics such as throughput, cycle time, rework rates, and adoption.

Qualifications & Experience

• Education: Bachelor’s degree required; Master’s degree preferred.
• Experience: 4–5+ years of relevant experience as a Business Analyst supporting content, marketing, or workflow-driven operations; strong ability to analyze, document, and improve business processes and system-enabled workflows; experience translating business needs into workflow requirements, user stories, and system configurations.
• Required Skills:
  • Structured problem solving and process design
  • Stakeholder facilitation and crisp documentation
  • Systems thinking across people/process/platform
  • Outcome orientation (cycle time, adoption, visibility)
• Preferred Skills:
  • Hands-on experience with Adobe Workfront (workflow, templates, intake, reporting)
  • Exposure to US marketing, creative, or agency-based content operating models
  • Familiarity with content lifecycle management, digital asset management, or related martech platforms

What Success Looks Like

Clearly documented future-state workflows adopted across teams and agencies; reduced cycle time and improved throughput through simplified, standardized processes; high-quality requirements leading to predictable delivery and fewer downstream changes; operational visibility via dashboards/reports that stakeholders trust and use.