Specialist, Business Analyst – Content Workflow & Platform Enablement (Adobe Workfront)

MSD

Hyderabad

On-site

INR 800,000 - 1,200,000

Full time

14 days+

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Job summary

MSD is looking for a Specialist, Business Analyst for Content Workflow & Platform Enablement based in Hyderabad. This role involves analyzing and redesigning US content creation workflows to improve efficiency and visibility.

The ideal candidate will have 4-5+ years of relevant experience, a Bachelor's degree, and familiarity with Agile methodologies. Knowledge of Adobe Workfront is preferred. The job offers a chance to work in a leading global healthcare company focused on advancing global health.

Qualifications

4-5+ years of experience as a Business Analyst supporting content and marketing operations.
Strong ability to analyze and improve business processes.
Experience translating business needs into workflow requirements.

Responsibilities

Own analysis and redesign of US content creation and development workflows.
Drive end-to-end workflow analysis from intake to approvals.
Act as liaison between marketing teams and IT.

Skills

Business process analysis

Stakeholder engagement

Agile methodologies

Adobe Workfront

Documentation

Education

Bachelor’s degree

Master's degree

Tools

Adobe Workfront

Digital asset management tools

Job description

Job Title

Specialist, Business Analyst – Content Workflow & Platform Enablement (Adobe Workfront)

Based in Hyderabad, join a global healthcare biopharma company and be part of a long-standing legacy backed by ethical integrity and a mission to advance global health. The role supports a diversified portfolio of prescription medicines, vaccines, and animal health products and focuses on driving innovation through data-backed approaches and custom software solutions.

Overview

Our Technology Centers focus on delivering business solutions that save and improve lives. They form part of the IT operating model and collaborate globally to optimize connections and share best practices across locations.

About Digital Human Health (DHH)

Digital Human Health connects technology, data, and people to enable and accelerate Human Health business across global markets. DHH supports commercial and medical teams by delivering customer-centric digital platforms, data capabilities, and technology-enabled operating models for flexible go-to-market approaches, actionable insights, and personalized customer experiences in a regulated environment. Within DHH, Content Enablement & Execution focuses on improving how content is planned, created, reviewed, delivered, and reused—driving speed, quality, compliance-by-design, and scalable omnichannel execution.

Role Purpose

Own analysis and redesign of US content creation and development workflows, translating business needs into scalable process models and Workfront-enabled solutions that improve visibility, cycle time, accountability, and adoption.

Scope Of Ownership & Adjacent Responsibilities

Drive end-to-end workflow analysis (intake → production milestones → approvals/handoffs) and define future-state models.
Translate workflow needs into requirements, user stories, and acceptance criteria that enable reliable platform configuration and delivery.
Partner with US Marketing/Creative/Agencies and IT teams to align operating models and change adoption.
Support metrics definition (throughput, cycle time, workload) and ensure reporting needs are embedded in designs.

Key Responsibilities

Content Creation & Development Process Analysis

Analyze current-state US content creation and development workflows including intake, briefing, reviews, approvals, handoffs, and milestones.
Assess execution within Adobe Workfront and connected tools; identify pain points, inefficiencies, and simplification opportunities.
Define future-state process models to improve visibility, cycle time, accountability, and scalability; document roles and governance.

Business Requirements & Workflow Definition

Elicit, document, and manage business requirements for content workflows, templates, intake forms, and automation within Workfront and related platforms.
Translate needs into functional requirements, user stories, and acceptance criteria.
Create and maintain process flows, workflow diagrams, data definitions, and business rules accessible to technical and non-technical stakeholders.

Stakeholder Partnership

Act as liaison between US Marketing, Creative, Agencies, Compliance partners (as applicable), and IT teams.
Facilitate workshops and working sessions to align stakeholders on workflow changes, priorities, and success measures.
Support adoption by communicating process updates, usage expectations, and day-to-day impacts.

Agile Delivery Support

Collaborate with product owners and delivery teams to refine and prioritize backlogs for workflow and Workfront enhancements.
Support sprint planning/refinement by ensuring requirements are clear, testable, and implementation-ready.
Validate delivered configurations/features against requirements and business expectations.

Operational Readiness & Adoption

Contribute to user guidance, training materials, and reference documentation for workflows and Workfront usage.
Support pilots and phased rollouts across US teams and agencies; gather feedback and recommend iterative improvements.
Help define and track success metrics such as throughput, cycle time, rework rates, and adoption.

What Success Looks Like

Clearly documented future-state workflows adopted across teams and agencies.
Reduced cycle time and improved throughput through simplified, standardized processes.
High-quality requirements leading to predictable delivery and fewer downstream changes.
Operational visibility via dashboards/reports that stakeholders trust and use.

Qualifications & Experience

Education

Bachelor’s degree required; Master’s degree preferred.

Experience

4–5+ years of relevant experience as a Business Analyst supporting content, marketing, or workflow-driven operations.
Strong ability to analyze, document, and improve business processes and system-enabled workflows.
Experience translating business needs into workflow requirements, user stories, and system configurations.
Proven stakeholder engagement and facilitation skills across cross-functional business and technical teams.
Familiarity with Agile ways of working and requirements practices (user stories, acceptance criteria, backlog refinement).

Preferred / Nice To Have

Hands-on experience with Adobe Workfront (workflow, templates, intake, reporting).
Exposure to US marketing, creative, or agency-based content operating models.
Familiarity with content lifecycle management, digital asset management, or related martech platforms.

Key Competencies