Specialist (Biddable performance )

LS Digital Group; Navi Mumbai; On-site; INR 350,000 - 550,000; Full time

Job summary

LS Digital Group in Navi Mumbai is seeking a Specialist - Biddable Performance to independently manage paid-search campaigns across Google Ads and Microsoft Ads, delivering end-to-end performance. You will optimize bids, budgets, and search terms, implement conversion tracking, and drive data-driven decisions with reporting dashboards.

The role requires hands-on platform expertise and a bias for testing and automation.

Qualifications

• 2 years of paid search or performance marketing experience.
• Strong hands-on campaign management on Google Ads and Microsoft Ads.
• Strong analytical, communication, and stakeholder-management skills.

Responsibilities

• Independently plan, build, and manage paid-search campaigns end-to-end for assigned accounts.
• Own daily and weekly optimisations: bids, budgets, negatives, search-term reviews, and structured A/B testing.
• Track and improve KPIs (CPL, CPA, ROAS, CTR, conversion rate); diagnose underperformance and act decisively.
• Implement and QA conversion tracking, UTMs, and tagging with the analytics team.
• Apply smart bidding and automation; test and adopt new platform features and betas.
• Build clear performance reports and dashboards, translating data into actionable insights.
• Present results and recommendations in client and internal reviews.

Skills

Paid search

Performance marketing

Analytics

Stakeholder management

Tools

Google Ads

Microsoft Ads

Excel

PowerPoint

Job description

About LS Digital

LS Digital is a leading independent Digital Business Transformation (DBT) company, uniting five powerhouse entities - LS Digital, Langoor Digital, f1studioz, Social Panga, and .fearLS. With over 1,200 experts across India, UAE, UK, and USA, we deliver holistic digital solutions that empower brands to grow and thrive.

As Digital Business Transformists, we leverage our global DBT growth framework and six-pillar approach - Media, Creative & Communication, Data & Insights, Technology & Innovations, UI/UX, and CX - to remove digital friction and drive business transformation. Led by Founder & CEO Prasad Shejale, our mission is to #ChallengeTheNow.

Role Overview

The Specialist - Biddable Performance independently manages paid-search campaigns across Google Ads and Microsoft Ads for assigned accounts, owning execution quality and performance outcomes end-to-end. This role brings deeper platform expertise, drives structured testing and optimisation, and increasingly applies AI-led automation to deliver measurable results.

Key Responsibilities (day-to-day)

• Independently plan, build, and manage paid-search campaigns end-to-end for assigned accounts.
• Own daily and weekly optimisations: bids, budgets, negatives, search-term reviews, and structured A/B testing.
• Track and improve KPIs (CPL, CPA, ROAS, CTR, conversion rate); diagnose underperformance and act decisively.
• Implement and QA conversion tracking, UTMs, and tagging with the analytics team.
• Apply smart bidding and automation; test and adopt new platform features and betas.
• Build clear performance reports and dashboards, translating data into actionable insights.
• Present results and recommendations in client and internal reviews.
• Support and guide Executives on execution tasks and quality standards.
• Manage budget pacing and reconciliation for assigned accounts.
• Stay ahead of platform updates, industry trends, and competitor activity.
• Work in a fast-paced, collaborative and ownership driven environment.

Qualifications

• 2 years of experience in paid search or performance marketing.
• Strong hands-on campaign management on Google Ads and Microsoft (Bing) Ads.
• Solid grasp of keyword planning, bidding strategies, and optimisation techniques.
• Proficiency in MS Excel, PowerPoint, and reporting tools.
• Google Ads / Microsoft Ads certifications preferred.
• Strong analytical, communication, and stakeholder-management skills.

Why Join LS Digital?

• Be part of a leading Digital Business Transformation company working with global brands.
• Work alongside talented teams across media, strategy, technology, and creative functions.
• Opportunity to work on high-impact campaigns and performance-driven strategies.
• A culture that encourages ownership, innovation, learning, and growth.
• LS Digital is an equal-opportunity employer and values diversity and inclusion.