Responsibilities
- Operate in a fast‑paced environment driving multiple customer opportunities in parallel.
- Prepare compelling proposals with technical solutions design, engagement & execution approach, timelines, estimates.
- Lead deep discovery sessions with clients to understand business needs, implementation use cases, and technical requirements.
- Communicate confidently and pro‑actively with customers and internal stakeholders throughout the pre‑sales cycle.
- Bridge business strategy and technical implementation, ensuring scalable, secure, and high‑performing marketing orchestration solutions that drive personalization, engagement, and measurable business outcomes.
- Present to senior executives (managers, directors, VPs, CMOs, CXOs) and achieve consensus.
- Engage with Adobe Campaign standard/classic V7, V8 and Adobe Journey Optimizer (AJO); experience selling campaign implementations, replatforming, and campaign operations.
Architecture & Design
- Design end‑to‑end campaign and journey orchestration across email, SMS, push, web, in‑app, paid media, and offline channels.
- Architect scalable data models, segmentation frameworks, and personalization strategies.
- Define real‑time and batch data ingestion patterns (CDP, CRM, ERP, data lake, streaming).
- Ensure data governance, privacy compliance (GDPR, CCPA), and consent handling.
- Ensure solution scalability for high volumes.
Platform Expertise
- Configure journeys, workflows, triggers, event‑based campaigns, and decisioning logic.
- Architect integrations with CRM systems (Salesforce, Microsoft Dynamics, etc.), CDPs (AEP, Tealium, Segment, etc.), data warehouses/lakes, APIs, and streaming systems.
- Offer decisioning, identity service management, and XDM understanding.
- Configure real‑time events, deliverability & channel governance.
- Define email, mobile channel best practices (email, SMS, push, social).
- Ensure sender reputation management and deliverability optimization.
- Architect suppression logic, frequency caps, and contact policies.
Qualifications
Excellent customer‑facing skills with experience presenting to senior executives and achieving consensus. Strong technical background in marketing automation and campaign solutions.
Equal Employment Opportunity
Adobe is an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.