For Sunpro Energies, a Solar Field Sales Associate should be responsible for generating leads, meeting customers, explaining solar solutions, conducting site visits, preparing quotations, and converting prospects into confirmed solar projects.
1. Lead Generation
- Identify potential residential, commercial, industrial, and agricultural customers.
- Generate leads through field visits, referrals, local networking, events, and direct marketing.
- Develop relationships with homeowners, businesses, farmers, builders, and electrical contractors.
- Maintain a daily record of new leads and follow-ups.
2. Customer Meetings
- Visit prospective customers at their homes, offices, shops, industries, and agricultural locations.
- Understand the customer's electricity consumption and requirements.
- Explain suitable solar-system options such as On-Grid, Off-Grid and Hybrid systems.
- Explain expected generation, savings, system life, warranty, and approximate payback period.
3. Site Survey Coordination
- Collect electricity bills and basic customer information.
- Conduct or coordinate preliminary site inspections.
- Check available roof/land area, shadow conditions, orientation, meter details, and electrical requirements.
- Take photographs and measurements required for system design and quotation.
- Coordinate with the technical team for detailed site assessment where required.
4. Sales & Quotation
- Explain the BOQ, panels, inverter, mounting structure, protection equipment, installation and warranty.
- Explain applicable government subsidy/net-metering procedures where applicable.
- Negotiate within the company's approved pricing and commercial guidelines.
- Follow up until the customer makes a final decision.
5. Customer Conversion
- Convert qualified leads into confirmed orders.
- Collect required documents and advance payments according to company policy.
- Coordinate with the design, procurement, installation, and accounts teams after order confirmation.
- Ensure there is a smooth handover from sales to project execution.
6. Follow-Up
- Maintain a daily follow-up schedule.
- Follow up with customers through phone calls, WhatsApp, and personal visits.
- Update the status of every lead:
New Lead Contacted Site Visit Quotation Negotiation Booking Installation Completed
7. Market Development
- Identify new areas and customer segments for solar business.
- Study competitor pricing and offers.
- Build relationships with local electricians, builders, architects, real-estate developers, and referral partners.
- Identify opportunities for larger commercial and industrial projects.
8. Documentation & Reporting
Maintain accurate records of:
- Daily leads
- Customer meetingsSite visits
- Quotations submitted
- Follow-ups
- Orders received
- Pending payments
- Lost leads and reasons
- Monthly sales performance
9. Coordination with Installation Team
After receiving an order:
- Share customer requirements and site information with the technical team.
- Coordinate installation schedules with the customer.
- Communicate project progress to the customer.
- Help resolve customer communication issues during execution.
10. Key Performance Indicators (KPIs)
A Solar Field Sales Associate can be evaluated on:
KPITarget ExampleNew leads1015/dayCustomer meetings35/daySite visits24/dayQuotations1–3/dayFollow-ups10–20/dayMonthly ordersCompany targetMonthly solar capacity soldCompany targetCollection follow-up100%
Ideal Candidate
- Good communication and convincing skills
- Willingness to travel and work in the field
- Basic knowledge of solar PV systems
- Ability to understand electricity bills
- Basic knowledge of Excel/Google Sheets and WhatsApp
- Telugu + English communication preferred for Andhra Pradesh
- Two-wheeler and valid driving licence preferred
- Previous solar/electrical sales experience is an advantage
Important Responsibility
The sales associate should never make unauthorized promises regarding subsidy, generation, approvals, savings, installation timelines, or product specifications. All commitments should follow Sunpro Energies' approved pricing, technical specifications, and company policies.
Perks and benefits
- Sports for women
- Flexi working
- Work from home
- Sales incentives
- Referral bonus