Social Producer - Editor

The Ken; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

The Ken Bengaluru is seeking a Social Producer-Editor to curate and produce daily social content across LinkedIn, X, Instagram and YouTube. You’ll shape what goes out, how it’s formatted, when it’s published, and how it performs.

You have 2–4 years in social media or digital content, can adapt journalism into native formats, and grow audience while maintaining The Ken’s brand voice. The role is full-time in Bengaluru.

Qualifications

• 2–4 years in social media, audience, digital production, or content.
• Experience at a media company, newsletter, or brand with a strong editorial voice.
• You can write and package content for LinkedIn, X, Instagram, and YouTube.
• You have news judgment and can say no to post requests that aren’t appropriate.
• You work fast, manage a busy calendar, and catch typos.
• Bonus: short-form video, podcast clipping, or data visualisation.

Responsibilities

• Curate daily social content across stories, archives, and events.
• Package journalism into native formats: LinkedIn posts, X threads, Instagram posts and reels; add clips and charts.
• Own the publishing calendar across The Ken’s accounts and decide timing and placements.
• Amplify reach by coordinating with reporters, hosts, and editors.
• Measure performance by platform and format; adjust the mix weekly.
• Maintain accuracy and uphold The Ken’s brand voice in every post.

Skills

Social media

Audience growth

Content packaging

Editorial judgment

Tools

Canva

Figma

Video editing

Job description

Marketing Bengaluru

You decide what The Ken puts out on social, turn it into formats that work on each platform, and make sure it reaches the right people every day and brings them back to us.

Bengaluru; full-time; 2 to 4 years of experience.

About the role

The Ken publishes a lot of original journalism: daily stories, newsletters, podcasts, visual stories, survey-based stories, and events. Most of it reaches the people who already subscribe. The people who should see it but don t are on Linkedin, X, Instagram, and YouTube.

This role owns curation, production, and distribution, using an editor s judgment: what goes out, in what shape, when, and whether it worked.

What you will do

• Curate. Every day, choose what from The Ken should go out on social: new stories, archive stories that matter again, writer takes, podcast episodes, newsletters, survey results, event moments.
• Package. Turn journalism into native formats: LinkedIn posts and carousels, X threads, Instagram posts and reels, short video and audio clips, quote cards, charts. You don t write original analysis. You make the reporting easy to grasp and hard to scroll past, without misrepresenting it.
• Distribute. Own the publishing calendar across The Ken s accounts. Decide what goes where and when, and how one story gets a week of life across platforms.
• Amplify. Get the journalism into the right hands. Work with reporters, hosts, and editors on their own accounts. Join relevant conversations. Build relationships with the people and communities who share good work.
• Measure and adjust. Track what works by platform and format, report weekly, change the mix. Watch whether social is sending people to The Ken, not just collecting likes.
• Protect the brand. Every post remains accurate, fair to the reporting, and sounding like The Ken. Know when not to post.

What we are looking for

2 to 4 years in social media, audience, digital production, or content, ideally at a media company, newsletter, or brand with a strong editorial voice. We care more about an account you grew than a title you held.

You will do well here if:

• You ve grown an account or channel and can explain how, with numbers.
• You have news judgment and taste about what s worth amplifying, and you can say no to a colleague s request to post something that isn t.
• You can write and package differently for Linkedin, X, Instagram, and YouTube, and you know what each rewards.
• You re comfortable with design tools (Canva, Figma, or similar) and basic video and audio editing; your output looks professional and consistent.
• You work fast, run a busy calendar, and still catch the typo.
• You re curious about business and can package complex stories without dumbing them down.
• You read your numbers daily and change the mix because of them.
• Bonus: short-form video, podcast clipping, or data visualisation.

What you get

The public face of a publication people respect even when it s written about them. A calendar that s yours. Material most social roles never get: original reporting, a daily take, podcasts with founders, survey results from thousands of subscribers, live events. And a scoreboard, so your work shows.

Social Producer-Editor