Social Media Strategist

UDIT - University of Design, Innovation and Technology; Gurugram District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

UDIT - University of Design, Innovation and Technology in Gurugram invites a Social Media Strategist to elevate its social presence into a distinctive, engaged, culturally relevant digital community. This is not a calendar-driven role; you will grow channels, shape brand personality, and build a recognisable UDIT point of view across platforms.

You will collaborate with content creators, writers, designers and video teams to craft platform-specific strategies, campaigns and formats.

Qualifications

• 3–5 years of experience in social media, digital content or brand marketing.
• Experience growing social channels for culturally oriented brands.
• Strong understanding of Instagram, LinkedIn and YouTube.
• Editorial and creative judgement for platform-native communication.
• Experience building communities and creator networks.

Responsibilities

• Own the social media strategy, growth and evolution across Instagram, LinkedIn, YouTube and emerging platforms.
• Develop platform-specific strategies rather than replicating content across channels.
• Build content pillars reflecting UDIT's identity, culture, people and pedagogy.
• Develop strategies to grow reach, followers, engagement and community participation organically.
• Build channels as communities where students, alumni, faculty and industry engage.
• Identify voices from student, faculty, alumni, creator and industry networks.
• Create social-first campaigns, formats, series and franchises that become recognizable UDIT properties.
• Spot cultural moments and trends to participate in meaningfully.
• Collaborate with creators, designers, artists, entrepreneurs and communities.
• Work with content creators and video teams from concept to production to distribution.
• Develop campaigns around admissions, student work, events and initiatives.
• Use analytics to understand resonance and scale.
• Develop monthly and quarterly growth strategies with KPIs beyond vanity metrics.
• Experiment with new formats, AI-enabled workflows and collaborations.
• Ensure communications strengthen UDIT's brand identity and remain native to each platform.

Skills

3–5 years experience

Growing social channels

Instagram/LinkedIn/YouTube

Audience behaviour/Internet culture

Editorial/creative judgement

Communities/creator networks

Creative + analytical / performance

Brand identity across platforms

Communication & collaboration

AI-fluent

Curious about people/culture/tech

Job description

Department: Branding & Communications

Reporting to: Manager – Digital Marketing or Head- Communications & Branding

Team: Social Media

Experience: 3–5 years

Position: 1

Role Overview

We are looking for a Social Media Strategist who can build UDIT's social presence into a distinctive, highly engaged and culturally relevant digital community.

This is not a conventional content calendar or posting role. The person will be responsible for growing our channels, shaping the personality of the brand in social spaces, building meaningful communities and creating a recognisable UDIT point of view across platforms.

The ideal candidate understands that every platform has its own culture and behaviour, and knows how to marry that with the personality of a brand to create communication that feels native, relevant and memorable.

Key Responsibilities

• Own the social media strategy, growth and evolution of UDIT across Instagram, LinkedIn, YouTube and emerging relevant platforms.
• Develop platform-specific strategies rather than replicating the same content across channels.
• Build strong and distinctive content pillars that reflect UDIT's identity, culture, people, pedagogy and point of view.
• Develop strategies to grow reach, followers, engagement and meaningful community participation organically.
• Build UDIT's social channels as communities where students, alumni, faculty, prospective students, parents, industry and creative practitioners actively participate.
• Identify and develop student, faculty, alumni, creator and industry voices who can become part of UDIT's wider digital ecosystem.
• Create social-first campaigns, recurring formats, series and digital franchises that can become recognisable UDIT properties.
• Spot cultural moments, trends, conversations and emerging formats that UDIT can meaningfully participate in.
• Build collaborations with relevant creators, designers, artists, entrepreneurs, alumni and communities.
• Work closely with the Content Creator, writers, designers and video team to take ideas from concept production distribution optimisation.
• Develop social campaigns around admissions, student work, events, exhibitions, graduate showcases, faculty expertise and institutional initiatives.
• Use audience and platform analytics to understand what is resonating, why it is resonating and how it can be scaled.
• Develop monthly and quarterly growth strategies with clear KPIs beyond vanity metrics.
• Continuously experiment with new formats, content models, creator collaborations and AI-enabled workflows.
• Ensure every piece of communication strengthens UDIT's brand identity while remaining native to the platform on which it appears.

What We're Looking For

• 3–5 years of experience in social media, digital content, brand marketing or community building.
• Demonstrated experience growing social channels, preferably for a brand with a strong cultural, lifestyle, education, design or consumer dimension.
• Strong understanding of Instagram, LinkedIn and YouTube, with an instinct for emerging platforms and formats.
• Excellent understanding of audience behaviour, internet culture and platform-native communication.
• Strong editorial and creative judgement—you should know a good idea from a merely trendy one.
• Experience building communities, creator networks or social collaborations.
• Ability to think both creatively and analytically; comfortable moving between an idea, a content strategy and a performance dashboard.
• Strong understanding of brand identity and the ability to translate a brand's personality differently across platforms without diluting it.
• Strong communication and collaboration skills.
• Comfortable working with creative teams and giving clear briefs and feedback.
• AI-fluent and actively experimenting with AI tools for ideation, research, content development, analysis and workflow optimisation.
• Most importantly, someone who is curious about people, culture, design, technology and what is changing on the internet.

What you will ultimately own

The Social Media Strategist will be responsible not simply for what UDIT posts, but for what UDIT becomes in social spaces: a distinctive, recognisable and participatory community around creativity, design, technology, learning and the people shaping these worlds.

Why Join UDIT

At UDIT, you'll have the opportunity to play an important role in shaping the student admissions journey while working closely with prospective students, parents, schools, educators, consultants, and internal teams. This role provides hands‑on exposure to admissions counselling, institutional outreach, stakeholder engagement, student recruitment, education fairs, workshops, and campus activities. You'll work in a dynamic and target‑oriented environment, developing strong communication, counselling, relationship management, and business development skills while contributing directly to the growth of the institution.