Social Media Strategist

Virima; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Virima is seeking a Social Media Content Creator to drive growth across channels. You will own the end-to-end content loop from concept to publish, using AI tools to move fast and reading analytics to optimize strategy.

The role requires a growth mindset, internet-native creator instincts, and the ability to produce native, engaging short-form video for B2B audiences across platforms while collaborating with the marketing team.

Qualifications

• 3–4 years growing social channels or creating content across platforms.
• Hands-on video editing skills with CapCut, Premiere Pro, Final Cut, or equivalents.
• Strong design eye with good composition, typography, and color.
• Real UGC instincts; ability to mimic authentic phone-shot content.
• Fluency with AI tools for content generation, editing and repurposing.
• Analytical mindset to track views, engagement, and growth metrics.

Responsibilities

• Own channel growth metrics: followers, engagement, watch time, reach and set targets.
• Trend-surf daily across TikTok, Instagram, YouTube Shorts, X, LinkedIn; move quickly.
• Concept and produce short-form video content tailored to each platform.
• Ensure content feels native, not overly corporate; prioritize UGC style.
• Publish and manage channels; handle calendar, comments, and community engage­ment.
• Use AI tools to speed up scripting, editing, captions, thumbnails, and repurposing.
• Create supporting assets: graphics, carousels, thumbnails with impact.
• Collaborate with marketing campaigns and product launches to stay aligned.

Skills

Social media growth

Video editing

Content creation

UGC instincts

AI tools

Analytics

Collaboration

Storytelling

Tools

CapCut AI

Runway

ElevenLabs

Midjourney

ChatGPT/Claude

Job description

• B2B Social media content creator with an overall experience of 4-6 years (Virima is B2B)
• Must haves: B2B social media management experience, B2B quality video editing and creating experience , B2B video storytelling.
• Nice to haves : UGC video content creation; AI video content creation for technical product.
• Requirements

• B2B Social media content creator with an overall experience of 4-6 years (Virima is B2B)
• Must haves: B2B social media management experience, B2B quality video editing and creating experience , B2B video storytelling.
• Nice to haves : UGC video content creation; AI video content creation for technical product.

Requirements

About the Role

Virima is hiring a growth-obsessed, internet-native creator to join our marketing team as our Social Media Content Creator. Your job isn't to make content that "looks nice" — it's to grow our channels. Followers. Engagement rate. Watch time. Reach. Real numbers going up, quarter over quarter.

Video is how you'll get there. It's the highest-leverage format on every platform right now, and you already know that — but this isn't a videographer role. Nobody's handing you a shot list.

You're the one deciding what gets made, because you can feel what a trend, a sound, or a format is about to do before it does it.

You'll own the full loop end to end: spotting what's working, concepting it for Virima, getting it shot and edited (using AI tools to move fast), publishing it, and then reading the numbers to figure out what to do more of.

What You'll Do

• Own channel growth. Followers, engagement rate, watch time, reach — these are your metrics, not just something you glance at. You'll set targets and build a content strategy to hit them.
• Trend-surf daily. Monitor TikTok, Instagram, YouTube Shorts, X, and LinkedIn for emerging formats, sounds, and conversations relevant to Virima's audience, and move on them fast — hours, not weeks.
• Concept and create video content. Plan and produce short-form video (talking-head, voiceover, skits, UGC-style, behind-the-scenes) tailored to each platform's native style. You don't need to be a trained videographer — you need to know what makes people stop scrolling and be able to get it made, whether that's you filming it, briefing a teammate, or directing a quick shoot.
• Make it feel native, not corporate. UGC-style, unpolished, creator-coded — the stuff that feels like it belongs in the feed instead of interrupting it.
• Publish and manage the channels. Schedule and post across TikTok, Instagram, LinkedIn, YouTube Shorts, and X. Run the content calendar and stay on top of comments and community engagement — growth includes the conversation, not just the post.
• Use AI tools to move faster. Scripting, editing, captioning, voiceovers, thumbnails, repurposing — tools like CapCut AI, Runway, ElevenLabs, Midjourney, and ChatGPT/Claude so one idea becomes a week of content.
• Design supporting assets. Graphics, carousels, and thumbnails that pull their weight next to the video.
• Live in the analytics. Track views, engagement, watch time, and follower growth weekly. Kill what's not working, double down on what is — this is how the strategy gets sharper every month.
• Collaborate cross-functionally. Align content with campaigns, product launches, and brand voice, working closely with the marketing team.

What We're Looking For

• 3–4 years growing social channels or creating content — social media, video editing, or content creation (agency, in-house, or a strong freelance/personal portfolio all count) — and a track record you can point to: follower growth, engagement lift, view counts, something measurable.
• A genuine pulse on TikTok and short-form culture — you were talking about the trend before it hit your group chat, not after.
• Hands-on video editing skills — CapCut, Premiere Pro, Final Cut, or similar. You don't need to be a videographer, but you need to be fluent enough to shape raw footage into something that performs.
• A design eye — degree, coursework, or self-taught, but you understand composition, typography, and color well enough that everything you touch looks intentional.
• Real UGC instincts — you've made or deeply understand the "shot on a phone, feels real" style, and you know why it outperforms polished brand video.
• Comfort in front of the camera, or directing someone who is — when a piece calls for a face, you can get it done.
• Fluency with AI creative tools for content generation, editing, and repurposing.
• A strategist's brain, not just a creator's eye — you think in hooks, retention, and what the algorithm is rewarding this month, not just "does this look cool."
• Self-starter energy — comfortable owning a channel's growth number and moving fast with minimal oversight.