Social Media Specialist DNSM27

Digitalnest; Hyderabad; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Digital Nest Learning & Development Pvt Ltd is seeking a Social Media Specialist (Content Creator) to lead our social channels and craft engaging content. You will ideate, script, shoot, and edit reels, videos, and campaigns, collaborating with marketing and design teams to build a strong brand voice.

The role demands strong on-camera presence, content strategy know-how, and the ability to adapt trends into platform-ready formats while delivering consistent, high-quality outputs across

Qualifications

• Bachelor’s degree in Marketing, Media, Communications, or related fields.
• Certifications in social media or digital marketing are a plus.

Responsibilities

• Social Media Management: Manage and grow platforms like Instagram, LinkedIn, YouTube, and others; plan and publish posts.
• Content Creation: Ideate, script, shoot and edit short-form and long-form content; feature in videos when needed.
• Trend & Platform Strategy: Track trends, adapt content strategies, align with campaigns and brand messaging.
• Audience Engagement: Respond to comments/DMs and build an online community.
• Performance & Optimization: Track metrics and continuously improve content quality.

Skills

Video shooting

Video editing

Storytelling

Creative ideation

Reels & short-form

Content scripting

Analytics tracking

CapCut

Premiere Pro

On-camera presence

Fast execution

Collaboration

Education

Bachelor’s degree in Marketing, Media, Communications, or related fields

Tools

CapCut

Premiere Pro

Job description

Digital Nest Learning & Development Pvt Ltd | Full time

Social Media Specialist (Content Creator)

Department: Marketing/Digital Marketing

Experience:3–6 years

Reporting To:Marketing Manager/Content Manager

Role Overview

The Social Media Specialist will be responsible for managing Digital Nest’s social media presence while actively creating content for platforms. This includes ideating, scripting, shooting, editing, and sometimes featuring in content such as reels, videos, and campaigns. The role requires a strong mix of creativity, on-camera confidence, and platform understanding to drive engagement and brand visibility.

Key Responsibilities

Social Media Management

• Manage and grow platforms like Instagram, LinkedIn, YouTube, and others.
• Plan and execute structured content calendars.
• Schedule and publish posts consistently.

Content Creation (Core Responsibility)

• Ideate and create short-form and long-form content (reels, videos, posts).
• Script, shoot, and edit content independently or with the team.
• Feature in videos when required (explainers, reels, brand content).
• Experiment with formats, storytelling styles, and trends.

Trend & Platform Strategy

• Stay updated with social media trends, algorithms, and viral formats.
• Identify and leverage trends relevant to the brand.
• Adapt content strategies based on platform performance.
• Work closely with designers, copywriters, and marketing teams.
• Align content with ongoing campaigns and brand messaging.
• Coordinate for shoots, creatives, and campaign deliverables.

Audience Engagement

• Respond to comments, DMs, and audience interactions.
• Build a strong online community and brand personality.

Performance & Optimization

• Track engagement, reach, and growth metrics.
• Analyze what content performs best and optimize accordingly.
• Continuously improve content quality and effectiveness.

Requirements

Core Skills

• Basic video shooting and editing (mobile or tools)
• Creative storytelling and idea generation

Functional Skills

• Reels, short-form video, and trending formats
• Script writing and content structuring
• Basic analytics and performance tracking
• Familiarity with editing tools (CapCut, Premiere Pro, etc.)

Soft Skills

• Confidence in front of the camera
• Creativity and adaptability
• Fast execution and trend responsiveness
• Strong communication and collaboration

Qualifications

• Bachelor’s degree in Marketing, Media, Communications, or related fields
• Certifications in social media or digital marketing are a plus

Experience

• 3–6 years in social media, content creation, or digital marketing
• Experience creating video content (portfolio required)
• Prior experience in startups, agencies, or creator-led roles preferred