Social Media Specialist

eTrade Marketing Pvt. Ltd.; Gurugram District; On-site; INR 600,000 - 800,000; Full time

Benefits offered by this job

Dynamic work environment

Opportunity for growth

Innovative brand initiatives

Job summary

eTrade Marketing Pvt. Ltd. is looking for a Social Media Specialist to develop and manage social media strategies for the Dylect brand. You will work independently on campaigns across major platforms like Instagram and Facebook, coordinating with influencers and agencies to enhance brand visibility.

The ideal candidate has 3–6 years of experience in social media management, is well-versed in current trends, and possesses strong communication skills. Join a fast-growing company committed to redefining lifestyle technology.

Qualifications

• 3–6 years of experience in social media management and influencer marketing.
• Strong understanding of social media analytics and audience engagement.
• Proven ability to plan and manage campaigns independently.
• Awareness of current and emerging social media trends.
• Experience working with stakeholders and agencies.
• Creative mindset with strong communication skills.
• Ability to interpret data for actionable strategies.

Responsibilities

• Develop and implement social media strategies for growth and engagement.
• Plan and execute content and brand campaigns independently.
• Manage daily content publishing with a consistent brand voice.
• Coordinate influencer marketing activities aligned with brand objectives.
• Work with external agencies for content production and campaigns.
• Monitor social media performance and audience behavior for optimization.
• Stay updated with social media trends to enhance visibility.
• Provide marketing insights to support business goals.

Skills

Social media management

Influencer marketing

Social media analytics

Content strategy

Data interpretation

Education

MBA/PG in Marketing or Communication

Tools

Meta Business Suite

YouTube Analytics

Google Analytics

Canva/AI content tools

Job description

Dylect — a brand of eTrade, proudly recognized as a Great Place to Work and featured among the Top 30 FUTURE READY workplaces by Fortune India and CEIL HR in 2024 — isn’t just a brand; it’s our bold take on what the future of lifestyle technology should feel like.

Born in India, built for India, we’re reimagining technology, electronics, and appliances for the modern Indian household — with cutting‑edge design, reliable performance, and prices that truly make sense. Dylect has quietly become a favorite in homes across the country. We’re not just growing — we’re building the next big thing in lifestyle technology.

In just a few months, Dylect has evolved from a challenger brand into a breakout success — winning hearts (and carts) across India. We’re scaling rapidly across Amazon, Flipkart, and leading quick commerce platforms, with a loyal, growing customer base that loves what we deliver. If you’re excited to disrupt, shape consumer choices, and grow alongside a brand on the rise — you’ll feel right at home with us.

Role Overview

We are seeking a Social Media Specialist with strong experience in startup environments, specifically in product‑based brands. The role involves independently strategizing and executing campaigns across Instagram, Facebook, YouTube, and emerging platforms, along with experience in influencer marketing and managing marketing agencies.

Key Responsibilities

• Develop and implement social media strategies aimed at growth, visibility, and engagement.
• Independently plan and execute content and brand campaigns for product launches and marketing initiatives.
• Manage daily content publishing, maintaining consistent storytelling, tone, and brand voice.
• Coordinate and manage influencer marketing activities in line with brand objectives.
• Work with and manage external marketing and creative agencies for content production, campaign execution, and paid media activities.
• Monitor and analyze social media performance, audience behavior, and platform algorithms to drive optimization.
• Stay up to date with the latest social media trends, formats, tools, and viral content opportunities to enhance brand visibility.
• Provide marketing insights that support business goals and product strategies.

Requirements

• 3–6 years of experience in social media management and influencer marketing, preferably in product‑led or consumer startup brands.
• Strong understanding of social media analytics, audience engagement, and platform algorithms.
• Proven ability to plan and manage end‑to‑end campaigns independently.
• Awareness of current and emerging social media trends and ability to adapt strategies accordingly.
• Experience working closely with internal stakeholders and external agencies.
• Creative mindset with strong communication, storytelling, and visual understanding.
• Ability to interpret data and convert insights into actionable strategies.
• MBA/PG in Marketing or Communication is an added advantage.

Preferred Skills

• Understanding of consumer electronics or tech brands (preferred, not mandatory).
• Working knowledge of Meta Business Suite, YouTube Analytics, Google Analytics, Canva/AI content tools, etc.
• Strong orientation toward video‑first content (reels, shorts, YouTube).
• Basic exposure to paid social campaigns is a plus.

Why Join Dylect?

• Opportunity to build and lead the social voice of a fast‑growing, innovation‑led brand.
• A dynamic and creative work environment that values experimentation and ownership.
• Work closely on exciting product categories and digital growth initiatives.