Influencer Marketing Specialist

ETRADE MARKETING PRIVATE LIMITED; Gurugram District; On-site; INR 420,000 - 650,000; Full time

Job summary

ETRADE MARKETING PRIVATE LIMITED is seeking a motivated Influencer Marketing Specialist to join our marketing team. You will assist in planning, executing, and managing influencer campaigns to boost brand awareness, engagement, and sales.

Collaborate with influencers, bloggers, and internal teams to ensure content aligns with brand guidelines, track performance, and handle day-to-day admin tasks. This role offers growth in a fast-paced, innovative environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum 1 year of digital marketing or influencer marketing experience.
• Strong written and verbal communication skills.
• Knowledge of social media platforms.
• Basic knowledge of influencer marketing tools and analytics is a plus.

Responsibilities

• Assist in creation and management of influencer campaigns.
• Build and maintain relationships with influencers.
• Coordinate content to meet brand guidelines.
• Monitor trends and market developments to inform strategies.
• Track campaign performance and ROI.
• Provide administrative support such as contracts and scheduling.
• Collaborate with social, content, and creative teams.

Skills

Social media platforms

Communication skills

Creativity

Multitasking

Analytics basics

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Influencer marketing tools

Job description

Job Title:Influencer Marketing Specialist

About Us:

Founded with the vision of becoming the largest e-commerce aggregator in India, over the years, eTrade has successfully established itself as a market leader in the industry and has carved a niche for itself in the e-commerce space. We're proud to be certified as a Great Place to Work® , a reflection of our strong culture, inclusive environment, and people-first philosophy. We were recognized as one of the Top 30 FUTURE READY Workplaces in India for 2024 by Fortune India and CEIL HR.

eTrade is the leader in five categories on Amazon.in ecosystem including some key categories like Home, Auto, L&G, Pets and Private Labels (Solimo & Basics). We have over 500 partners including large conglomerates like Bosch, Stanley Black & Decker, Philips, P&G, Godrej, Mars, Drools, Reckitt Benckiser, Wipro, Eicher & many more.

The company's core business revolves around technology, logistics, inventory management, and brand nurturing thereby elevating consumer-leading brands to their full potential.

We aim to be the preferred partner for an Indian customer looking for the highest quality products and be available at every consumer touch-point making us their most recognized & trusted e-commerce aggregator partner in India with ambitious plans to enter international markets.

Job Summary:

We are looking for a motivated and creative Influencer Marketing Specialist to join our marketing team. In this role, you will assist in the planning, execution, and management of influencer marketing campaigns to boost brand awareness, engagement, and sales. This is an excellent opportunity for someone passionate about social media and influencer trends to start their career in digital marketing.

Key Responsibilities:

• Campaign Support: Assist in the creation and management of influencer marketing campaigns, including identifying potential influencers, managing outreach, and coordinating deliverables.
• Relationship Building: Help in building and maintaining relationships with influencers, bloggers, and other key social media figures.
• Content Coordination: Collaborate with influencers to ensure content aligns with brand guidelines and campaign objectives.
• Research and Analysis: Monitor influencer trends, competitor activity, and market developments to inform strategies.
• Performance Tracking: Assist in tracking and reporting on campaign performance metrics, including engagement, reach, and ROI.
• Administrative Support: Handle day-to-day administrative tasks, such as contract management, payment processing, and content scheduling.
• Cross-functional Collaboration: Work closely with the social media, content, and creative teams to ensure cohesive campaign execution.

Qualifications:

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience: 1+ years of experience in digital marketing, social media, or influencer marketing.
• Skills:
  • Strong understanding of social media platforms (Instagram, YouTube, TikTok, etc.).
  • Excellent written and verbal communication skills.
  • Creativity and a keen eye for detail.
  • Ability to work in a fast-paced environment and manage multiple tasks simultaneously.
  • Basic knowledge of influencer marketing tools and analytics platforms is a plus.
• Personal Attributes:
  • Passion for social media and influencer trends.
  • Eagerness to learn and grow in the marketing field.
  • Team player with a collaborative mindset.
• Competitive salary and benefits package.
• Opportunity for growth and professional development.
• Work in a dynamic and innovative environment.