Social Media & SEO Manager

Micronerp; Bathinda, Mohali; Hybrid; INR 600,000 - 1,000,000; Full time

Benefits offered by this job

Direct collaboration with foundingteam

Performance-based incentives

Growth path into Head of Marketing

Job summary

Micron School ERP in Bathinda/Mohali, Punjab, is hiring a data-driven Social Media & SEO Manager to build the brand from the ground up. You will own content strategy, grow organic reach, and help schools across India discover us online ahead of competitors.

This high-ownership role requires planning content calendars, keyword research, on-page SEO, and basic design using Canva. Remote-friendly hybrid work with room to grow into Head of Marketing as the team scales.

Qualifications

• 1–3 years of experience in social media management and/or SEO.
• Fluent in English — written and spoken (mandatory).
• Punjabi / Hindi fluency is a strong advantage for regional content.
• Working knowledge of Canva, Google Analytics, Search Console.
• Basic understanding of Meta Business Suite.
• Experience with SEO tools (Ahrefs, Semrush, Ubersuggest) — even free versions.

Responsibilities

• Plan, create, and schedule content across LinkedIn, Instagram, Facebook, and YouTube.
• Conduct keyword research targeting school management, EdTech, and regional searches.
• Write or oversee SEO-optimised blog posts, landing pages, and website content.
• Optimise on-page SEO — meta titles, descriptions, headings, internal linking.
• Build backlinks through outreach, directories, and partnerships.

Skills

Social media management

SEO

Content marketing

English fluency

Analytics tools

Tools

Canva

Google Analytics

Search Console

Meta Business Suite

Ahrefs

Semrush

Ubersuggest

WordPress

Job description

Company: Micron School ERP Location: Bathinda / Mohali, Punjab (Hybrid / Remote considered) Type: Full-Time Industry: EdTech / School Management Software

About the Role: We are looking for a creative and data-driven Social Media & SEO Manager to build Micron's online presence from the ground up. You will own our content strategy, grow our organic reach, and make sure schools across India discover us online before they discover our competitors. This is a high-ownership role — you'll be building something, not just maintaining it.

Key Responsibilities

• Social Media Management
  • Plan, create, and schedule content across LinkedIn, Instagram, Facebook, and YouTube
  • Create content specifically targeting school principals, directors, and administrators
  • Design creatives using Canva or similar tools (basic design skills required)
  • Manage comments, DMs, and community engagement
  • Run and monitor paid ad campaigns (Meta Ads, LinkedIn Ads) — optional but preferred
  • Track performance — reach, engagement, follower growth — and report weekly
• SEO & Content Marketing
  • Conduct keyword research targeting school management, EdTech, and regional searches
  • Write or oversee SEO-optimised blog posts, landing pages, and website content
  • Optimise on-page SEO — meta titles, descriptions, headings, internal linking
  • Build backlinks through outreach, directories, and partnerships
  • Monitor rankings using tools like Google Search Console, Ahrefs, or Semrush
  • Improve local SEO so schools in Punjab find us on Google first
• Strategy & Reporting
  • Develop a monthly content calendar aligned with school calendar events
  • Track website traffic, keyword rankings, and social growth metrics
  • Share clear monthly reports with insights and next steps
  • Stay updated on trends in EdTech and school marketing

What We Offer

• Competitive salary based on experience
• Direct collaboration with the founding team
• Creative freedom to build the brand your way
• Clear growth path into Head of Marketing as the team scales
• Performance-based incentives

Requirements

• 1–3 years of experience in social media management and/or SEO
• Fluent in English — written and spoken (mandatory)
• Punjabi / Hindi fluency is a strong advantage for regional content
• Working knowledge of Canva, Google Analytics, Search Console
• Basic understanding of Meta Business Suite
• Experience with SEO tools (Ahrefs, Semrush, Ubersuggest) — even free versions
• Self-starter who can work independently with minimal supervision
• Prior experience in EdTech, SaaS, or B2B content is a strong plus
• Bonus Skills (Not Mandatory)
• Video editing for Reels / YouTube Shorts (CapCut, DaVinci Resolve)
• Experience running Google Ads
• WordPress or basic website editing