- Job Title: Social Media Handler
- Company: Explore Immigrations Private Limited
- Location: Mohali, Punjab
- Job Type: Full-Time
- Work Mode: On-site
Job Overview
We are seeking a skilled Social Media Handler / Digital Marketing Executive who can manage our social media platforms, create engaging content, produce short-form videos, run Meta advertising campaigns, and generate quality leads.
Social Media Management
- Manage and maintain Instagram, Facebook, LinkedIn, and YouTube accounts.
- Plan, schedule, and publish engaging posts, reels, stories, and other social media content.
- Develop and execute social media marketing strategies.
- Monitor social media performance and audience engagement.
Content Creation & Video Editing
- Create creative social media posts, promotional graphics, and marketing materials.
- Shoot and edit engaging short-form videos, Instagram Reels, and YouTube Shorts.
- Develop content ideas based on current trends and business objectives.
- Write engaging captions, hashtags, and promotional copy in English, Hindi, or Punjabi.
Meta Ads & Lead Generation
- Create, manage, and optimize Facebook and Instagram (Meta) advertising campaigns.
- Develop lead generation campaigns to attract potential students and overseas applicants.
- Monitor campaign performance, audience targeting, engagement, and cost per lead.
- Work towards improving lead quality and marketing campaign results.
Website & Digital Presence Management
- Manage and update website pages with relevant content.
- Handle basic website content management and landing page updates.
- Ensure consistency in branding across social media platforms and the company website.
Required Skills & Qualifications
- Prior experience in Social Media Management or Digital Marketing.
- Good knowledge of Instagram, Facebook, LinkedIn, and YouTube.
- Hands-on experience with Meta Ads Manager and Facebook Ads.
- Knowledge of Canva, CapCut, Adobe Premiere Pro, or similar editing tools.
- Video shooting, video editing, and graphic designing skills.
- Understanding of lead generation, audience targeting, and digital marketing.
- Good content writing and copywriting skills.
- Knowledge of SEO, hashtags, and social media analytics.
- Basic understanding of website management and landing pages.
- Creative thinking, communication skills, and attention to detail.
- Ability to work independently and meet deadlines.
Preferred Candidate Profile
- Creative and updated with the latest social media trends.
- Proactive, organized, and result-oriented.
- Able to handle multiple social media platforms.
- Interested in digital marketing, branding, and content development.
- Experience in the education, overseas consultancy, or immigration industry will be an added advantage.
- Pay: ₹20,000.00 - ₹40,000.00 per month
Experience
- Social media management: 1 year (Required)
Location
- Mohali, Punjab (Required)
Work Location: In person