Social Media Platform Manager

Demos Project Pvt Ltd.

Chennai

On-site

INR 900,000 - 1,500,000

Full time

14 days+

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Job summary

A strategic management firm based in Tamil Nadu is seeking a Social Media Platform Manager to enhance branding through high-profile social media accounts. You'll be responsible for creating and optimizing content for platforms like Instagram and Facebook, engaging with the audience, and ensuring compliance with media laws. The ideal candidate has strong storytelling abilities in both Tamil and English, alongside relevant experience in social media management.

Qualifications

3-5 years of experience managing social media accounts.
Strong understanding of media copyright and intellectual property.
Proficiency in Tamil and English for content creation.
Proficiency with scheduling tools and analytics dashboards.
Ability to create content for Tamil and English audiences.

Responsibilities

Manage and maintain multiple social media accounts.
Develop and execute platform-specific strategies.
Track performance using analytics tools.
Ensure content complies with copyright laws and platform rules.
Collaborate with designers, writers, and strategists to scale narrative.

Skills

Social Media Management

Copywriting

Content Strategy

Data Analytics

Community Engagement

Community engagement

Creative storytelling

Education

Bachelor’s degree in Marketing or Communications

Communications/Media Studies

Tools

Hootsuite

Google Analytics

Facebook Insights

Job description

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HR and Project @Demos| Head of TA @ Nova Nurture | Business Associate @ KPMG | Human Resources @ Qure.ai | IIM Jammu

Job Title: Social Media Platform Manager

Employment Type: Full-time (Campaign Contract)

Experience Required: 3–5 years

Role Overview

At Demos, we are seeking a Social Media Platform Manager to take ownership of multiple high-profile social media accounts, ensuring consistent branding, engaging content, and strategic audience engagement for a political campaign in Tamil Nadu.

You will be responsible for developing and executing platform-specific strategies across Instagram, Facebook, X, YouTube, and LinkedIn, planning and executing content calendars, monitoring performance, and fostering community engagement. This role also demands a strong understanding of media copyright, intellectual property compliance, and a background in media or communications to ensure our campaigns are both creative and compliant.

The ideal candidate will combine creative storytelling with platform-tailored content optimization, trendspotting, and data-driven decision-making, collaborating closely with designers, content creators, and campaign strategists to amplify our narrative and sustain audience interest. Strong political acumen, exceptional English copywriting skills, and an ability to spot viral hooks from ongoing news cycles are essential for success.

Key Responsibilities

Account, Content & Platform Management

Manage and maintain multiple official social media accounts, ensuring consistent voice, tone, and brand identity.
Serve as the main decision-maker for platforms, with deep expertise in Business Suite for publishing, scheduling, and insights.
Develop and execute strategies tailored to the unique features, formats, and audience behaviors of each platform.
Plan and execute a structured content calendar aligned with campaign milestones and strategic messaging.
Craft, adapt, and optimize videos, graphics, and written content per platform to maximize reach, engagement, and virality.

Audience Engagement & Community Building

Interact with followers, respond to queries, and foster meaningful dialogue to build an engaged online community.
Monitor sentiment, flag trends, and proactively incorporate emerging social media trends into campaign strategies.

Performance Tracking, Analytics & Optimization

Use analytics tools to track key metrics such as reach, engagement, follower growth, and conversions.
Leverage advanced analytics and reporting tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics) to inform strategy.
Adjust posting strategy based on data insights, A/B testing results, and campaign objectives.

Media Compliance & Copyright Oversight

Ensure all creative content respects copyright laws, licensing terms, and platform guidelines.
Advise on safe usage of third-party materials and work with legal/compliance teams where required.
Work closely with creative designers, content writers, and campaign leads to align messaging across all touchpoints.
Possess an understanding of visual communication principles to ensure content is both aesthetically effective and strategically aligned.
Coordinate with digital marketing and monitoring teams to integrate paid and organic strategies effectively.

Preferred Qualifications & Skills

Education

Bachelor’s degree in Marketing, Communications, Media Studies, or a related field.

Experience & Technical Skills

Proven experience managing high-profile social media accounts for brands, causes, or campaigns.
Strong understanding of platform mechanics, audience psychology, and what makes content go viral.
Strong understanding of media copyright and intellectual property considerations.
Proficiency with scheduling tools such as Hootsuite, Buffer, or equivalent.
Experience with analytics tools like Google Analytics, Facebook Insights, andother platform-native dashboards.
Ability to create, curate, and adapt content for multiple platforms in Tamil and English.

Soft Skills

Strong communication skills in Tamil and English.
Creative, detail-oriented, and able to balance storytelling with data-driven decision-making.
Passion for social media trends and innovation.
Ability to work collaboratively under tight timelines and during campaign peaks.
Willingness to work extended hours, including weekends, during high-activity campaign periods.
High integrity and confidentiality in handling campaign materials and audience data.

Seniority level