Social Media Marketing Specialist

Adept Global; Maharashtra; On-site; INR 420,000 - 660,000; Full time

Job summary

Adept Global in Maharashtra, India, is seeking a creative Social Media & Digital Marketing Executive to strengthen our brand presence across social media and digital platforms.

The ideal candidate will have hands-on experience in content creation, short-form video production, social media management, and digital advertising, with an interest in finance and wealth management.

Join us to drive engagement, generate leads, and contribute to our digital strategy.

Qualifications

• 2–4 years of experience in social media management, content creation or digital marketing.

Responsibilities

• Create engaging Reels, videos, carousels and social posts.
• Ideate, script, shoot, and edit short-form videos for social media platforms.
• Write engaging captions, blogs, ad copies, scripts, and other marketing content.
• Manage social media accounts, content calendars and publishing schedules.
• Plan and execute Meta Ads campaigns, including lead-generation campaigns.
• Monitor campaign performance, analyze results, and optimize campaigns for better engagement and lead generation.
• Develop content around wealth creation, investing, financial planning, market trends, and personal finance.
• Support digital marketing initiatives, including Google Ads, SEO, email marketing, and WhatsApp marketing.
• Research market trends, competitor activities, and relevant financial content.
• Collaborate with the team to improve brand awareness, credibility, and lead generation.

Skills

Social media management

Content creation

Digital marketing

Video creation/editing

Copywriting

Meta Ads

Lead generation

SEO

Google Ads

Analytics

Tools

Canva

CapCut

Premiere Pro

Google Ads

SEMrush

Job description

Job Title: Social Media & Digital Marketing Executive

Experience: 2–4 Years

About the Company

We are a growing financial services and wealth management organization focused on helping individuals make informed financial decisions through investment solutions and financial planning. We aim to build a strong digital presence by sharing credible, engaging, and informative content around wealth creation, investing, and personal finance.

About the Role

We are looking for a creative and digitally savvy social media & digital marketing executive to strengthen our brand presence across social media and digital platforms. The ideal candidate should have hands‑on experience in content creation, short-form video production, social media management, and digital advertising, along with an interest in finance, investing, and wealth management.

Key Responsibilities

• Create engaging Reels, videos, carousels, social media posts, and other digital content.
• Ideate, script, shoot, and edit short-form videos for social media platforms.
• Write engaging captions, blogs, ad copies, scripts, and other marketing content.
• Manage social media accounts, content calendars, and regular publishing schedules.
• Plan and execute Meta Ads campaigns, including lead-generation campaigns.
• Monitor campaign performance, analyze results, and optimize campaigns for better engagement and lead generation.
• Develop content around wealth creation, investing, financial planning, market trends, and personal finance.
• Support digital marketing initiatives, including Google Ads, SEO, email marketing, and WhatsApp marketing.
• Research market trends, competitor activities, and relevant financial content.
• Collaborate with the team to improve brand awareness, credibility, and lead generation.

Requirements

• 2–4 years of experience in social media management, content creation, or digital marketing.
• Strong video creation, editing, and copywriting skills.
• Hands‑on experience with Meta Ads and lead-generation campaigns.
• Good understanding of social media platforms and digital marketing strategies.
• Interest in finance, investing, and wealth management.
• Strong communication skills, creativity, attention to detail, and ownership.

Good to Have: Experience with Canva, CapCut, Premiere Pro, Google Ads, SEO, influencer marketing, and AI content creation tools.