Digital Marketing Executive

PSB Securities Limited; Chennai; On-site; INR 300,000 - 550,000; Full time

Benefits offered by this job

Brand-building opportunities

Job summary

PSB Securities Limited in Chennai is seeking a Social Media & Digital Marketing Executive to lead brand-building across LinkedIn, Instagram, Facebook, and YouTube. You will create posts, reels, videos, and campaigns to generate leads and deepen customer engagement.

The role requires hands-on knowledge of digital marketing tools, SEO, and analytics, plus the ability to manage multiple campaigns and collaborate with internal teams. Freshers with relevant skills may apply.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Mass Communication, or a related field.
• 13 years of experience in social media management or digital marketing; freshers with relevant skills may also apply.
• Hands-on knowledge of social media platforms, digital advertising, SEO, and lead generation.
• Experience with Canva, video editing tools, and content creation software.
• Familiarity with Google Analytics, Meta Business Suite, and social media scheduling tools.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement social media and digital marketing strategies to enhance brand awareness and online presence.
• Manage company social media accounts, including LinkedIn, Instagram, Facebook, and YouTube.
• Create engaging content, including posts, reels, videos, graphics, and promotional campaigns.
• Plan and execute digital marketing campaigns to generate leads and increase customer engagement.
• Monitor social media performance, website traffic, and campaign analytics to improve marketing results.
• Manage paid advertising campaigns through platforms such as Google Ads and Meta Ads.
• Coordinate with internal teams to promote company services, financial products, and business initiatives.
• Ensure all marketing communications comply with applicable financial advertising guidelines and company policies.
• Stay updated on digital marketing trends, social media algorithms, and competitor activities.

Skills

Content creation

Lead generation

Digital marketing strategy

Social media management

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

Canva

Video editing tools

Content creation software

Google Analytics

Meta Business Suite

Social media scheduling tools

Job description

Job Title: Social Media & Digital Marketing Executive

Role & Responsibilities

• Develop and implement social media and digital marketing strategies to enhance brand awareness and online presence.
• Manage company social media accounts, including LinkedIn, Instagram, Facebook, and YouTube.
• Create engaging content, including posts, reels, videos, graphics, and promotional campaigns.
• Plan and execute digital marketing campaigns to generate leads and increase customer engagement.
• Monitor social media performance, website traffic, and campaign analytics to improve marketing results.
• Manage paid advertising campaigns through platforms such as Google Ads and Meta Ads.
• Coordinate with internal teams to promote company services, financial products, and business initiatives.
• Ensure all marketing communications comply with applicable financial advertising guidelines and company policies.
• Stay updated on digital marketing trends, social media algorithms, and competitor activities.

Preferred Candidate Profile

• Bachelor's degree in Marketing, Digital Marketing, Mass Communication, or a related field.
• 13 years of experience in social media management or digital marketing; freshers with relevant skills may also apply.
• Hands-on knowledge of social media platforms, digital advertising, SEO, and lead generation.
• Experience with Canva, video editing tools, and content creation software.
• Familiarity with Google Analytics, Meta Business Suite, and social media scheduling tools.
• Excellent written and verbal communication skills.
• Creative thinking, attention to detail, and the ability to manage multiple campaigns.
• Experience in financial services, stockbroking, or the securities industry will be an added advantage.

Perks and Benefits

• Opportunities to contribute to brand-building and digital growth initiatives.