Social Media Marketing Manager

Omelette Media Works; Chennai District; On-site; INR 334,800 - 558,000; Full time

Job summary

A creative advertising agency is seeking a full-time Social Media Marketing Manager based in Chennai to lead impactful social media strategies. The successful candidate will manage brand presence across diverse platforms, driving engagement and growth while collaborating closely with clients and internal creative teams. The ideal professional should have 2–4 years of experience in social media marketing, strong analytical skills, and a passion for developing innovative content that resonates with audiences. This dynamic role promises challenges and opportunities within a fast-paced environment.

Qualifications

• 2–4 years of experience in social media marketing and client servicing.
• Strong understanding of social media algorithms and analytics.
• Ability to manage multiple brands and campaigns simultaneously.

Responsibilities

• Develop and implement social media strategies aligning with brand goals.
• Curate and publish engaging content across various platforms.
• Monitor and report on social media performance and trends.

Skills

Social media strategy development

Content creation

Analytics and performance monitoring

Client communication

Trend analysis

Education

Bachelor’s degree in Marketing or related field

Job description

At OMW (Omelette Media Works), we are a creative‑led advertising and digital marketing agency transforming brands through bold ideas and strategic storytelling. We blend creativity with performance‑driven strategy, delivering end‑to‑end brand solutions across social media, digital campaigns, and integrated marketing. Our team is dynamic, fast‑moving, and passionate about building brands that stand out.

Role Description

We are looking for a full‑time, on‑site Social Media Marketing Manager based in Chennai to lead and execute high‑impact social media strategies for our diverse portfolio of clients.

This role combines strategy, creativity, analytics, and client servicing. You will be responsible for managing brand presence across platforms, driving engagement and growth, and ensuring seamless communication between clients and internal creative teams.

Key Responsibilities

• Develop and implement social media strategies that align with brand goals and drive engagement.
• Ideate, curate and publish engaging content for multiple platforms, including Instagram, Facebook, YouTube, LinkedIn, Twitter, etc.,
• Manage content calendars, ensuring timely, relevant, and strategic execution.
• Monitor, analyse, and report on social media performance and trends and translate insights into actionable improvements.
• Collaborate with the creative team to conceptualise and execute impactful campaigns.
• Engage with online communities, responding to comments and messages to build customer relationships.
• Stay up‑to‑date with industry trends, platform updates, evolving content formats and best practices, ensuring our strategies are innovative and competitive.
• Lead proactive client communication, manage feedback loops, and ensure seamless coordination between clients and internal teams.
• Drive measurable growth in reach, engagement, and brand visibility.

Qualifications

• Experience: 2–4 years of experience in social media marketing and client servicing, preferably in an agency or digital marketing environment.
• Strong understanding of social media algorithms, analytics, content planning, and campaign optimisation
• Demonstrated ability to manage multiple brands and campaigns simultaneously
• A passion for creating innovative, engaging content that resonates with audiences.
• Excellent communication and presentation skills
• A proactive, solution‑oriented mindset with strong ownership
• Bachelor’s degree in Marketing, Communications, or related field (preferred)