Social Media Marketing Coordinator

Prestige Institute of Management & Research, Gwalior; Gwalior District; On-site; INR 400,000 - 600,000; Full time

Job summary

Prestige Institute of Management & Research, Gwalior is seeking a dynamic Social Media Manager to lead the college’s online presence. You will craft content for Instagram, Facebook, LinkedIn, and YouTube, plan calendars, and produce engaging reels and posts that showcase campus life and achievements.

You’ll capture campus events, write compelling captions, and coordinate with faculty and students to gather assets. The role requires on-site work and timely, consistent communication.

Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Journalism, Digital Marketing, or related field.
• 1–3 years of experience in social media management, digital marketing, content creation, or a similar role.
• Strong understanding of Instagram, Facebook, LinkedIn, and YouTube.
• Hands-on experience in Reels and short-form video creation.
• Basic proficiency in video editing and graphic design tools such as Canva, CapCut, Adobe Premiere Pro, or similar software.
• Strong communication and content-writing skills.
• Creative mindset with an understanding of current social media trends.
• Good photography/videography skills will be an advantage.
• Ability to work on-site and cover college events as required.
• Ability to manage multiple activities and meet tight deadlines.

Responsibilities

• Manage the college’s day-to-day social media accounts, including Instagram, Facebook, LinkedIn, and YouTube.
• Plan and maintain a monthly/weekly social media content calendar.
• Create, edit, and publish Reels, short-form videos, stories, posts, carousels, and other social media content.
• Capture photos and videos of campus activities, events, seminars, workshops, student achievements, festivals, and other important occasions.
• Develop creative content showcasing campus life, student activities, faculty achievements, placements, admissions, events, and institutional initiatives.
• Write engaging captions, headlines, hooks, and appropriate hashtags.
• Coordinate with faculty, students, departments, and event teams to collect content.
• Ensure timely posting and maintain consistency in the college’s social media communication.
• Monitor comments, messages, mentions, and audience engagement and coordinate responses.
• Track social media performance and prepare regular reports on reach, engagement, followers, views, and content performance.
• Coordinate with the admissions and marketing teams for promotional campaigns and admission-related content.

Skills

Social media management

Content creation

Video editing

Photography/videography

Canva

CapCut

Adobe Premiere Pro

Captions/writing

Education

Bachelor’s degree in Marketing/Mass Communication/Journalism/Digital Marketing

Tools

Canva

CapCut

Adobe Premiere Pro

Job description

• Manage the college’s day-to-day social media accounts, including Instagram, Facebook, LinkedIn, and YouTube.
• Plan and maintain a monthly/weekly social media content calendar.
• Create, edit, and publish Reels, short-form videos, stories, posts, carousels, and other social media content.
• Capture photos and videos of campus activities, events, seminars, workshops, student achievements, festivals, and other important occasions.
• Develop creative content showcasing campus life, student activities, faculty achievements, placements, admissions, events, and institutional initiatives.
• Write engaging captions, headlines, hooks, and appropriate hashtags.
• Coordinate with faculty, students, departments, and event teams to collect relevant content and information.
• Ensure timely posting and maintain consistency in the college’s social media communication.
• Monitor comments, messages, mentions, and audience engagement and coordinate responses when required.
• Track social media performance and prepare regular reports covering reach, engagement, followers, views, and content performance.
• Coordinate with the admissions and marketing teams for promotional campaigns and admission-related content.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Journalism, Digital Marketing, or a related field.
• 1–3 years of experience in social media management, digital marketing, content creation, or a similar role.
• Strong understanding of Instagram, Facebook, LinkedIn, and YouTube.
• Hands-on experience in Reels and short-form video creation.
• Basic proficiency in video editing and graphic design tools such as Canva, CapCut, Adobe Premiere Pro, or similar software.
• Strong communication and content-writing skills.
• Creative mindset with an understanding of current social media trends.
• Good photography/videography skills will be an advantage.
• Ability to work on-site and cover college events as required.
• Ability to manage multiple activities and meet tight deadlines.

Preferred Candidate

We are looking for someone who is:

• Creative and enthusiastic about social media and content creation.
• Comfortable interacting with students and faculty.
• Proactive in identifying content opportunities around campus.
• Confident in shooting and appearing in/creating Reels when required.
• Trend-aware and able to turn everyday campus activities into engaging digital content.