Social Media Marketer

Impero IT Services; India; On-site; INR 300,000 - 540,000; Full time

Job summary

Keka Inc. is seeking a Social Media Executive in India to craft sharp, persuasive copy and coordinate with Designers to produce engaging posts.

You will optimize content for publication across social platforms, schedule releases, monitor engagement, and report on performance to drive improvements.

Flexibility to work across time zones and explore new platforms while staying updated on platform algorithms is required.

Qualifications

• 6 months+ experience in social media roles.
• Strong writing and copy-editing skills.
• Knowledge of social media algorithms.

Responsibilities

• Create sharp, memorable copy to prompt action.
• Collaborate with Designers to produce engaging posts.
• Optimize content for publication across social platforms.
• Schedule copy for optimal posting times.
• Monitor engagement and feedback on posts.
• Analyze and report on publication effects.
• Stay updated on changes to social media apps.
• Explore new platform opportunities beyond current repertoire.

Skills

Social media management

Content writing

Engagement metrics

Paid advertising

Time zone flexibility

Design collaboration

Education

Bachelor's degree

Job description

• Creating written pieces that are sharp, memorable, and effective at prompting readers to take action.
• Collaborating with Designers to ensure that posts are engaging.
• Optimizing content for publication across various social media sites.
• Scheduling copy for release at optimal times.
• Monitoring users' engagement with and feedback on every post.
• Analyzing and reporting on the effects of publications.
• Remaining abreast of changes to all pertinent social media applications.
• Exploring the potential value of social media sites that are not yet in our repertoire.

Requirements

• Passion
• 6 months+ experience as a social media executive.
• Expert knowledge of all leading social media sites, including their algorithms.
• In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.
• Ability to create authoritative and persuasive texts.
• Flexible and engaging writing style.
• Knowledge of pertinent engagement metrics.
• Appreciation for novel insights and ideas.
• Willingness to work occasional overtime to accommodate various time zones.