Social Media Marketer

Stealth Startup; Bengaluru; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Stealth Startup in Bengaluru, India, is seeking a creative Social Media Manager to own and grow our presence on Instagram, TikTok, YouTube Shorts and emerging platforms. You will build and execute a strategy that resonates with Gen Z and plan the content calendar across all channels.

You will identify and onboard fashion and lifestyle creators, manage influencer campaigns end-to-end, track ROI, and work with founders and the creative team to bring campaigns to life while building an engaged

Qualifications

• 1-4 years of experience in social media, influencer marketing or digital marketing.
• A deep understanding of Gen Z culture, fashion trends and consumer behaviour.
• Experience working with influencers, creators or creator agencies.
• Strong copywriting and storytelling skills.
• Comfortable creating and editing short-form video content.
• Excellent communication and negotiation skills.
• Strong organisational skills to manage multiple campaigns simultaneously.
• A great eye for fashion, aesthetics and visual storytelling.

Responsibilities

• Own and grow our social media presence across Instagram, TikTok, YouTube Shorts and emerging platforms.
• Build and execute a social media strategy that resonates with Gen Z audiences.
• Plan and manage the content calendar across all platforms.
• Create engaging reels, stories, posts and short-form videos.
• Stay on top of Gen Z trends, memes, creators, music and internet culture.
• Identify, onboard and manage fashion, lifestyle and micro-influencers who align with our brand.
• Build long‑term relationships with creators and influencer agencies.
• Plan and execute influencer campaigns from outreach and negotiations to content approvals and performance tracking.
• Track campaign ROI, engagement, reach and conversions, and optimise future campaigns based on insights.
• Work closely with founders, designers and the creative team to bring campaigns to life.
• Build an engaged community by interacting with followers and driving conversations.

Skills

Social media experience

Gen Z culture understanding

Influencer marketing

Copywriting

Short-form video editing

Negotiation skills

Organisational skills

Fashion aesthetics

Job description

What You'll Do

• Own and grow our social media presence across Instagram, TikTok, YouTube Shorts and emerging platforms.
• Build and execute a social media strategy that resonates with Gen Z audiences.
• Plan and manage the content calendar across all platforms.
• Create engaging reels, stories, posts and short-form videos.
• Stay on top of Gen Z trends, memes, creators, music and internet culture.
• Identify, onboard and manage fashion, lifestyle and micro-influencers who align with our brand.
• Build long‑term relationships with creators and influencer agencies.
• Plan and execute influencer campaigns from outreach and negotiations to content approvals and performance tracking.
• Track campaign ROI, engagement, reach and conversions, and optimise future campaigns based on insights.
• Work closely with founders, designers and the creative team to bring campaigns to life.
• Build an engaged community by interacting with followers and driving conversations.

What We're Looking For

• 1-4 years of experience in social media, influencer marketing or digital marketing.
• A deep understanding of Gen Z culture, fashion trends and consumer behaviour.
• Experience working with influencers, creators or creator agencies.
• Strong copywriting and storytelling skills.
• Comfortable creating and editing short-form video content.
• Excellent communication and negotiation skills.
• Strong organisational skills to manage multiple campaigns simultaneously.
• A great eye for fashion, aesthetics and visual storytelling.