Social Media Manager (Immediate Joiner)

VOPA; Pune District; On-site; INR 900,000 - 1,000,000; Full time

Job summary

VOPA in Pune seeks a Manager, Social Media and Communications to lead strategy, storytelling and brand-building across education, mental health, life-skills and technology-for-good. The role requires a data-driven mindset, curiosity and the ability to translate complex projects into public content.

You will own campaigns, coordinate with field teams, track metrics and guide junior staff to maintain a strong, credible voice for the organisation in the social space.

Qualifications

• A bachelor’s or master’s in mass communication, journalism, marketing, digital media, social work or related field.
• Certifications in social media marketing, analytics or graphic design are an advantage.
• Minimum 4–6 years in social media management and/or communications, preferably in development sector.
• Proven ability to translate unfamiliar subject matter into public-facing content.
• Experience mentoring junior team members, interns or freelancers is preferred.

Responsibilities

• Own and drive VOPA's social media and communications strategy across LinkedIn, Instagram, Facebook, YouTube and other platforms.
• Before developing content, understand project purpose, context and impact by asking the right questions.
• Translate technical work into accurate, compelling public content.
• Apply understanding of platform algorithms and audience behaviour to decide what to post and when.
• Plan, create, edit, publish and manage a consistent content calendar.
• Coordinate with programme, field and research teams to source stories, data, photos and videos.
• Track reach, engagement and growth metrics and report impact to leadership.
• Maintain brand consistency across social accounts, collateral and external communication.
• Support donor visibility needs including posts, event coverage and case studies.
• Guide and review work of social media or design associates, interns or freelancers.
• Submit monthly and quarterly communications reports and expense records.

Skills

Social media strategy

Mentoring teammates

English writing

Marathi/Hindi knowledge

Education

Bachelor's or Master's in mass communication / journalism / marketing / digital media / social work

Tools

Canva

Adobe Creative Suite

Video editing

Job description

VOPA is looking for a Manager, Social Media and Communications, to lead the strategy, storytelling and brand-building for our work across education, mental health, life-skills and technology-for-good. This is not a content-posting role: it requires someone who understands the science behind social media (algorithms, audience behaviour, analytics) and who can independently grasp the substance of any VOPA project, whether it is a literacy assessment, a de-addiction programme, or a teacher mental-health initiative. Deep prior knowledge is not required, but the candidate must be curious enough to ask why, when, where, who and how before turning field work into a post, and confident enough to judge what is worth telling on LinkedIn or Instagram. This person will build VOPA into a recognised, credible brand in the education and social impact space.

Key Responsibilities:

Own and drive VOPA's social media and communications strategy across LinkedIn, Instagram, Facebook, YouTube and other relevant platforms, aligned with organisational and project goals.

Before developing any content, understand the project (purpose, context, target group, impact) by asking the right questions: why this intervention, when and why it started, who it serves, what has changed.

Translate technical and programmatic work (assessments, field data, research, government partnerships) from verticals such as NIPUN Maharashtra, Saiyam, MYCA and Digital Learning into content that is accurate, compelling and easy for a public audience to follow.

Apply an understanding of platform algorithms and audience behaviour to decide what to post, when, and in what format, rather than following a generic content calendar.

Plan, create, edit, publish and manage a consistent content calendar (text, graphics, reels, videos, stories) that reflects VOPA's voice and priorities.

Coordinate with programme, field and research teams to source real stories, data, testimonials, photographs and videos, and verify facts before they go out publicly.

Track reach, engagement and growth metrics, benchmark against comparable organisations, and report impact regularly to leadership.

Maintain brand consistency (visual identity, tone of voice, messaging) across all social media accounts, collateral and external communication.

Support donor and partner visibility needs, including acknowledgement posts, event coverage, and inputs for annual reports and case studies.

Guide and review the work of any social media or design associates, interns or freelancers supporting the function.

Maintain and submit monthly and quarterly communications reports, content plans and expense records.

Qualifications:

A bachelor's or master's degree in mass communication, journalism, marketing, digital media, social work or a related field. Certifications in social media marketing, analytics or graphic design will be an advantage.

Experience:

Minimum 4 to 6 years of experience in social media management and/or communications, with at least part of this in the development sector, non-profit space or a mission-driven organisation.

Demonstrated experience independently building and executing a social media or communications strategy, not only running content calendars set by others.

Proven ability to understand unfamiliar subject matter quickly and translate it into public-facing content.

Experience managing or mentoring junior team members, interns or freelance designers is preferred.

Skills:

Strong grasp of the science of social media: platform algorithms, analytics, audience segmentation and what drives genuine engagement, not just likes.

Ability to grasp the substance of diverse projects (education, de-addiction, mental health, technology) with limited prior knowledge, by asking structured questions (why, when, where, who, how) and applying that logic to content.

Excellent written and verbal communication skills in English; working knowledge of Marathi and/or Hindi is an advantage.

Hands‑on proficiency with Canva, Adobe Creative Suite or equivalent design tools, and basic video/reel editing.

Comfort reading data and M&E reports and mining them for content ideas and proof points.

Analytical mindset, able to set metrics, track performance and adapt strategy based on what the data shows.

Values:

Curiosity, discipline, drive for social action, integrity, hard work, and ownership of the VOPA brand.

Office Location:

Kothrud, Pune

Salary:

9 to 10 LPA(CTC), depending on experience and fit.