Social Media Manager & Content Creator

Learnyst; Bengaluru; On-site; INR 450,000 - 650,000; Full time

Job summary

Learnyst in Bengaluru is seeking a creative social media content specialist with 1–3 years of hands-on experience to drive awareness and generate leads. You will craft text posts, short videos and carousels, and partner with leadership to publish founder-led content that resonates with audiences in the education space.

You’ll publish educational and thought-leadership content about challenges buyers face—admissions, piracy, launching apps, and growing online teaching businesses—and work with

Qualifications

• 1 to 3 years of creating social media content yourself, including writing, design and video editing.
• Strong writing for hooks, text posts, captions and carousels.
• Hands-on skill with Canva or similar tools for images and carousels, and CapCut or similar for video.
• Comfort shooting video on a phone and editing it quickly.
• The ability to learn a software product and explain why it matters to a business owner.

Responsibilities

• Plan and publish a steady flow of text posts, short videos and carousels on the channels where our buyers spend their time.
• Work with our leadership team to turn their views and experience into founder-led posts in their own voice, and run the Learnyst company page alongside.
• Create educational and thought-leadership content about the problems our buyers face, such as getting more admissions, stopping content piracy, launching their own app, running mock tests and growing their teaching business online.
• Work with sales and product to turn product features (including our AI tools), customer stories, webinars and blogs into posts that teach something useful.
• Tag every link you post so each lead shows up in HubSpot with its source, and report each month on which posts and channels brought relevant leads and pipeline.

Skills

Social media content creation

Copywriting

Video editing

Design basics

Smartphone video shooting

Tools

Canva

CapCut

HubSpot

Job description

Learnyst · Bengaluru · 1 to 3 years of experience

About Learnyst

Learnyst helps coaching institutes, trainers and course creators build and grow their online academies. They use Learnyst to sell courses and mock tests, protect their videos from piracy, and launch their own branded website and mobile apps.

The role

Your job is to put Learnyst in front of the people who buy it, on social media, and turn that attention into relevant leads and sales pipeline. Our buyers are the people who run coaching institutes, upskilling and training businesses, course businesses and corporate training teams, mostly in India.

You will reach them with educational, informative and thought-leadership content in text posts, short videos and image carousels. You can publish it as founder-led content or from the Learnyst company page, on whichever social channels reach our buyers best. You choose the channels and formats, and we judge the work by the leads and pipeline it brings.

What you will do

• Plan and publish a steady flow of text posts, short videos and carousels on the channels where our buyers spend their time.
• Work with our leadership team to turn their views and experience into founder-led posts in their own voice, and run the Learnyst company page alongside.
• Create educational and thought-leadership content about the problems our buyers face, such as getting more admissions, stopping content piracy, launching their own app, running mock tests and growing their teaching business online.
• Work with sales and product to turn product features (including our AI tools), customer stories, webinars and blogs into posts that teach something useful.
• Tag every link you post so each lead shows up in HubSpot with its source, and report each month on which posts and channels brought relevant leads and pipeline.

How we will measure your work

We will look at relevant leads and the pipeline they create: demo bookings and sales conversations with people who run education businesses. Reach, engagement and follower growth help us learn what works, but they are not the goal.

What you need

• 1 to 3 years of creating social media content yourself, including writing, design and video editing.
• Strong writing for hooks, text posts, captions and carousels.
• Hands-on skill with Canva or similar tools for images and carousels, and CapCut or similar for video.
• Comfort shooting video on a phone and editing it quickly.
• The ability to learn a software product and explain why it matters to a business owner.

Good to have

• Experience with B2B SaaS, EdTech or other technology brands.
• Experience ghostwriting for founders or running founder-led content.
• Experience making UGC-style or customer testimonial videos.
• Use of AI tools for ideas, writing and editing.
• Experience with HubSpot or another marketing automation tool.