Social Media Manager & Content Creator

Shivalik Institute Of Real Estate; Ahmedabad District; In loco; INR 350.000 - 600.000; Tempo pieno

Descrizione del lavoro

Shivalik Institute Of Real Estate is seeking a Creative Social Media Manager Content Creator to manage its brand voice across platforms and build a strong digital identity.

You will plan weekly content calendars, develop ideas, write captions and scripts, manage community engagement, coordinate collaborations, and support social media campaigns aimed at real estate education audiences, beginners and professionals seeking upskilling.

Competenze

• Bachelor's/Master's degree in Marketing or related field.
• 1–2 years of experience in brand/marketing management.
• Experience with marketing automation tools is preferred.
• Certification in any marketing automation tool is a plus.

Mansioni

• Develop and manage the weekly/monthly social media content calendar.
• Plan content across Instagram, YouTube, LinkedIn and other platforms.
• Generate content ideas around real estate, education, careers and brand stories.
• Write captions, hooks, scripts and post copy.
• Ensure consistent brand voice and visual identity.
• Coordinate with videographer, editor and designer for content execution.
• Monitor comments, DMs and mentions; engage proactively with audience.
• Identify leads and opportunities from social media conversations.
• Plan and execute social media campaigns; track performance and improvements.
• Monitor analytics and use insights to improve content strategy.
• Stay updated with trends, formats and platform updates.

Conoscenze

Brand management

Marketing management

Content ideation

Proactive mindset

Formazione

Bachelor's/Master's degree in Marketing

Strumenti

Marketing automation tools

Descrizione del lavoro

Requirements

• Bachelors/Masters degree (Marketing plus).
• 1 to 2 years of experience in brand/marketing management
• marketing execution and marketing automation tools
• Certification in any marketing automation tool is a plus

Content Social Media Management

• Develop and manage the weekly/monthly social media content calendar.
• Plan content across Instagram, YouTube, LinkedIn and other relevant platforms.
• Generate creative content ideas around real estate, education, careers, industry trends, student success stories, faculty, events and brand stories.
• Write captions, hooks, scripts, post copy and other social media content.
• Ensure consistent brand voice, visual identity and messaging.
• Coordinate with the videographer, editor, designer and other internal teams for content execution.

Community Management

• Monitor comments, DMs, mentions and conversations across platforms.
• Engage proactively with the audience.
• Identify potential leads, queries and opportunities coming through social media.
• Maintain a positive and professional online community.

Campaigns Collaborations

• Plan and execute social media campaigns for brand awareness, courses, events and launches.
• Identify relevant creators, influencers, industry professionals and brands for collaborations.
• Coordinate with collaborators from ideation to execution.
• Track campaign performance and suggest improvements.

Content Performance

• Monitor social media analytics and audience behavior.
• Identify what content is performing well and why.
• Use insights to continuously improve the content strategy.
• Stay updated with social media trends, formats, algorithms and platform updates.

We are looking for a creative, proactive, and socially aware Social Media Manager Content Creator to manage the brand s social media presence and build a strong, consistent digital identity.

The candidate will be responsible for planning and executing the weekly content calendar, developing content ideas, writing captions/scripts, managing community engagement, coordinating collaborations, and supporting social media campaigns.

Since we are an education institution focused specifically on the real estate industry, the candidate should be able to understand our audience including beginners entering real estate and existing real-estate professionals looking to upskill and convert this understanding into engaging content.