Social Media Manager

USI Global Recruitment; Thiruvananthapuram; On-site; INR 700,000 - 1,500,000; Full time

Job summary

USI Global Recruitment is seeking a creative Social Media Manager to develop, implement, and manage our global social media strategy. You will grow our online presence, increase brand awareness, and generate leads across Facebook, Instagram, LinkedIn, YouTube, X and TikTok.

The ideal candidate will have hands-on experience with organic and paid campaigns, data-driven optimization, and reporting using GA4, GTM, and campaign analytics.

Qualifications

• 24 years of proven experience in planning, executing, and managing social media campaigns.
• Campaigns across Facebook, Instagram, LinkedIn, YouTube, X (Twitter), and TikTok.
• Experience with organic and paid social media campaigns that drive awareness, engagement, leads and conversions.
• Experience developing campaign strategies, audience targeting, content planning, budgeting, campaign optimization, and performance analysis.
• Hands-on with Meta/Google/LInkEd Ads platforms and analytics tools for ROI tracking and reporting.

Responsibilities

• Develop and implement social media strategy across multiple platforms.
• Grow online presence, increase brand awareness and audience engagement.
• Generate leads and drive conversions through paid and organic campaigns.
• Manage budgets, timelines, and cross-functional collaboration for campaigns.
• Analyze performance data and provide data-driven optimization recommendations.

Skills

Social media strategy

Campaign planning

Audience targeting

Budgeting

Performance analysis

ROI tracking

Tools

Google Ads

Meta Ads (Facebook & Instagram)

LinkedIn Campaign Manager

GA4

GTM

Google Search Console

Job description

We are seeking a creative and results-driven Social Media Manager to develop, implement, and manage our social media strategy. The ideal candidate will be responsible for growing our online presence, increasing brand awareness, generating leads, and engaging with our audience across multiple social media platforms. Experience in the overseas recruitment, education, or immigration industry is an added advantage.

• 24 years of proven experience in planning, executing, and managing social media campaigns across platforms including Facebook, Instagram, LinkedIn, YouTube, X (Twitter), and TikTok.
• Demonstrated success in creating organic and paid social media campaigns that drive brand awareness, engagement, lead generation, and conversions.
• Experience in developing campaign strategies, audience targeting, content planning, budgeting, campaign optimization, and performance analysis.
• Hands-on experience with Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads, including campaign setup, optimization, A/B testing, and ROI tracking.
• Experience using Meta Business Suite, LinkedIn Campaign Manager, Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console.
• Ability to analyze campaign metrics, generate performance reports, and implement data-driven improvements to maximize campaign effectiveness.