Social Media Manager

Anusha Technovision Pvt. Ltd; South Delhi; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Anusha Technovision Pvt. Ltd. is seeking a Social Media Manager to translate architecture, design, and technology into a premium brand voice across platforms like Instagram, LinkedIn, Facebook, YouTube, and emerging channels.

You will own content calendars, campaigns, and always-on activity, ensuring visual and editorial consistency while tracking performance and ROI. Collaboration with designers, writers, photographers, and creators will be essential in delivering luxury-standard communications.

Qualifications

• 3–6 years in social media and digital marketing
• Strong grip on content strategy and analytics for premium brands
• Experience directing creative collaborators (designers, writers, photographers) and producing polished outputs
• Comfort with influencer marketing, PR coordination, or media relations
• Understanding of B2B marketing in design/luxury spaces

Responsibilities

• Shape and execute social media strategy across platforms (Instagram, LinkedIn, Facebook, YouTube) reflecting ATPL's luxury positioning
• Build monthly content calendars and always-on campaigns for brand consistency
• Track performance of social and paid campaigns and translate data into actionable insights
• Manage budgets and campaign spends with a focus on ROI
• Elevate brand communications across copy, decks, and campaign narratives to a luxury standard
• Lead influencer collaborations with architecture, design, and luxury lifestyle voices
• Coordinate with PR partners to secure press coverage
• Oversee email marketing campaigns (Mailchimp or equivalent) as part of the mix
• Drive B2B marketing for hospitality, commercial interiors, architecture, and allied trade audiences

Skills

Social media management

Content strategy

Analytics

Influencer marketing

Email marketing

B2B marketing

Tools

Mailchimp

Job description

ATPL is India's first and largest home and building automation company, with over 23 years of legacy shaping how luxury residences, hospitality spaces, and commercial landmarks come to life. We're looking for a Social Media Manager who understands that our audience scrolling for taste, craft, and a certain way of living.

This is a role for someone who can translate architecture, design, and technology into a brand voice that feels premium, considered, and unmistakably ATPL, across platforms, campaigns, and every touchpoint in between. For more details - www.anushagroup.com

What You'll Own

Shape and execute social media strategy that reflects ATPL's positioning in the luxury and design space, across Instagram, LinkedIn, Facebook, YouTube, and emerging platforms.

Build and manage monthly content calendars, campaigns, and always-on activity that keep the brand visually and editorially consistent.

Track performance across social and paid campaigns, translate data into insight, and report with recommendations that actually move strategy forward.

Own marketing budgets and campaign spends, with a sharp eye on ROI.

Elevate every piece of brand communication that goes out — copy, presentations, decks, campaign narratives — holding it to a luxury standard.

Lead influencer and creator collaborations, building relationships with voices in architecture, design, and luxury lifestyle who align with the brand.

Manage email marketing campaigns (Mailchimp or equivalent) as part of the broader communication mix.

Drive B2B marketing efforts for hospitality, commercial interiors, architecture, and allied trade audiences, a space where credibility matters as much as creativity.

Coordinate with PR partners, journalists, and publications to secure and manage press coverage.

Stay ahead of social trends, platform shifts, and what's happening in the luxury and design conversation, and know which of it is actually worth bringing into the brand.

What We're Looking For

3–6 years in social media and digital marketing, ideally with exposure to premium, luxury or design-led brands.

A strong grip on content strategy, analytics, and what makes a luxury brand's presence feel intentional rather than templated.

Experience directing creative collaborators, designers, writers, photographers, videographers, and getting the best out of each.

Excellent writing, editing, and presentation skills; someone who can write a caption and a boardroom deck with equal polish.

Prior experience in hospitality, architecture, interiors, commercial spaces, or luxury lifestyle brands is a strong plus.

Comfort with influencer marketing, PR coordination, or media relations.

A working understanding of B2B marketing and lead generation, particularly within trade and design ecosystems.